Small Business SEO

Your Secret Weapon for Growth

If you’re a small business owner based in Perth (or anywhere for that matter), you’ve likely felt overwhelmed in the online arena. Trust me, I’ve been there. But what if I told you there’s a secret weapon you have that no one else has, and it can level the playing field? Yes, it is SEO – Search Engine Optimisation.

Why Small Business SEO is Your New Best Friend

You may have a misconception that SEO is only for big companies.

However, SEO is essential for small businesses as it improves online visibility, drives organic traffic, and helps attract potential customers cost-effectively.

By optimising your website for search engines, your small business can compete with larger brands, increase credibility, and enhance user experience.

Strong SEO strategies lead to higher rankings, more website visits, and ultimately, greater business growth.

Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!

Cullen Long
Principal Landscapes + Pools
principallandscapes.com.au

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The Small Business SEO Playbook

Alright, so how do we actually do this SEO thing? Well, it’s not rocket science, but it does take some know-how. Here’s the game plan:

1. Local SEO: This is what keeps you alive.
   We’re talking about your business showing up when people search for “best coffee in Subiaco” or “plumber near me in Joondalup”.
2. Website Tune-Up: Your website is like a digital store window.
   We need to ensure it is attractive but also compliant with the language of Google. This means fixing any technical issues and making sure loading times are fast.
3. Keyword Magic: This is about finding out what your customers are actually looking to purchase. Maybe they do not want a “horticultural consultant” but a “garden designer in Perth,” for example. We help you to speak the language of your customers.
4. Content That Clicks: Once we understand what people are searching for, we provide content that answers this need.
5. Link Building: This is as though other Google businesses are placing a “seal of good electronic workmanship” on whatever it is you do.
   Realise that the more high-quality links you have leading to your homepage from elsewhere, the higher Google will rank yours and more traffic will come.
   Read more about link building

Now, I know what you’re thinking. “This all sounds great, but I’ve got a business to run. I don’t have time to become an SEO expert!” And that’s where we come in.

A Real-Life SEO Success Story

Let me tell you about Josh from Harrison’s Landscaping in Sydney. Now, I know Sydney isn’t Perth, but bear with me – the principles are the same whether you’re overlooking the Swan River or Sydney Harbour.

Josh came to us back in 2014. His business was solid, but what about his online presence?  He’d had some issues with dodgy SEO in the past, and Google had given him a bit of a slap on the wrist.

We rolled up our sleeves and got to work. We cleaned up the mess left by the previous SEO agency, did some deep research into the landscaping industry, and crafted a strategy that was more tailored.

After a short period of time, what happened? Josh’s organic traffic shot up by over 200%! He went from being lost in the digital wilderness to dominating Google’s search results for competitive landscaping keywords in Sydney. He has basically ranked #1 organically for all his primary keywords.

But don’t just take my word for it. Here’s what Josh had to say:

“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”

Josh Harrison
Managing Director
Harrison’s Landscaping / The Balcony Garden

And the best part? Josh is still with us today. Read the case study

In 2020, he followed up with this testimonial to a new prospective client of ours:

“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”

Now, I’m not saying we can wave a magic wand and get these results for everyone overnight. SEO is a marathon, not a sprint. But with the right strategy and a bit of patience, we can help you climb those search rankings and get your business in front of the people who are looking for exactly what you offer.

The SEO Perth Experts Difference For Small Business SEO

Look, I’ll be straight with you. There are a lot of SEO agencies out there promising the world. But here’s what sets us apart:

1. We’re SEO Specialists: We do SEO, and we do it well.
2. No Lock-In Contracts: We’re not about trapping you in a long-term commitment. Our results speak for themselves, and we’re confident you’ll stick around because you want to, not because you have to.
3. Direct Access to Experts: When you work with us, you’re talking directly to the people doing the work.
4. Local Knowledge: We know Perth like the back of our hand. From Fremantle to Joondalup, we understand the local market and what makes Perth businesses tick.

Don’t just take my word for it. Here’s what Paul Cook from iCOAT WA in Osborne Park had to say:

“I want to extend my gratitude for your support this year. There’s been a marked improvement in my SEO, and for that, I’m truly thankful.”

And Tom Broomhead from One Shade in Perth:

“The SEO Perth Experts team is a group of professionals who genuinely excel in what they do. Their reporting and SEO processes are comprehensive, and their level of engagement is remarkable.”

Ready to Take Your Small Business SEO to the Big League?

Look, I get it. Running a small business is tough. You’ve got a million things on your plate, and SEO might seem like just another thing to worry about. But here’s the thing – it’s not just another marketing tactic. It’s a way to get your business in front of people who are actively looking for what you offer.

46% of all Google searches are seeking local information (BrightLocal).

That’s almost half of all searches!

And here’s the kicker — 88% of local business searches on a mobile device either call or visit the business within 24 hours. That isn’t just traffic – that’s potential customers at your door.

But don’t take my word for it. According to the experts at Moz, one of the most trusted voices in SEO, “For most businesses, organic search is the primary source of website traffic and can be a powerful tool for attracting new customers.”

So, what do you say? Are you ready to give your small business that SEO boost it deserves? Let’s chat.

We’ll examine your business, your goals, and your competition and devise an SEO strategy that’s as unique as your business.

Even the smallest business can have a big voice with the right SEO strategy.

Give us a call.

We shall show those big players what small businesses are capable of!

Talk to Peter Brittain today.