Small Business SEO

Your Secret Weapon for Growth

If you’re a small business owner in Perth (or anywhere, really), you’ve probably felt like David going up against Goliath in the online world. Trust me, I’ve been there. But what if I told you that you’ve got a secret weapon that can level the playing field? That’s right, I’m talking about SEO – Search Engine Optimisation.

Now, I know what you’re thinking. “SEO? Isn’t that just for the big guys with deep pockets?” Well, buckle up, because I’m about to blow that myth right out of the water!

Why Small Business SEO is Your New Best Friend

Let me paint you a picture. It’s a scorcher of a day in Perth (shocking, I know), and you’re sitting in your office, wondering how to get more customers through the door. You’ve tried everything – flyers, local ads, even that sandwich board outside that keeps blowing over in the Fremantle Doctor. But have you tried SEO?

Here’s the thing – SEO isn’t just for the big end of town. In fact, it’s probably *more* important for us little guys. Why? Because while the big brands are already household names, we’re the underdogs. And everyone loves an underdog story, right?

Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!

Cullen Long
Principal Landscapes + Pools
principallandscapes.com.au

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Now, I’m not saying SEO is a magic wand (though sometimes it feels pretty close). It’s more like a secret passage – it can get you to places your competitors don’t even know exist. And the best part? It doesn’t have to cost an arm and a leg.

The Small Business SEO Playbook

Alright, so how do we actually do this SEO thing? Well, it’s not rocket science, but it does take some know-how. Here’s the game plan:

1. Local SEO: This is your bread and butter. We’re talking about getting your business to show up when people search for “best coffee in Subiaco” or “plumber near me in Joondalup”. It’s like putting up a giant neon sign in Google’s window.
2. Website Tune-Up: Your website is like your digital shopfront. We need to make sure it’s not just pretty, but also speaks Google’s language. That means fixing any technical issues and making sure it loads faster than a V8 at Barbagallo Raceway.
3. Keyword Magic: This is about figuring out what your customers are actually searching for. Maybe they’re not looking for a “horticultural consultant” but a “garden designer in Perth”. We’ll help you speak your customers’ language.
4. Content That Clicks: Once we know what people are searching for, we create content that answers their questions. It’s like being the helpful neighbor who always has the right tool for the job.
5. Link Building: This is like getting other reputable businesses to vouch for you. The more quality links you have pointing to your site, the more Google trusts you. Read more about link building

Now, I know what you’re thinking. “This all sounds great, but I’ve got a business to run. I don’t have time to become an SEO expert!” And that’s where we come in.

A Real-Life SEO Success Story

Let me tell you about Josh from Harrison’s Landscaping in Sydney. Now, I know Sydney isn’t Perth, but bear with me – the principles are the same whether you’re overlooking the Swan River or Sydney Harbour.

Josh came to us back in 2014. His business was solid, but his online presence? Let’s just say it was about as visible as a quokka in Kings Park. He’d had some issues with dodgy SEO in the past, and Google had given him a bit of a slap on the wrist.

We rolled up our sleeves and got to work. We cleaned up the mess left by the previous SEO cowboys, did some deep research into the landscaping industry, and crafted a strategy that was more tailored than a suit from Tony Barlow.

After a short period of time, what happened? Josh’s organic traffic shot up by over 200%! He went from being lost in the digital wilderness to dominating Google’s search results for competitive landscaping keywords in Sydney. He has basically ranked #1 organically for all his primary keywords.

But don’t just take my word for it. Here’s what Josh had to say:

“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”

Josh Harrison
Managing Director
Harrison’s Landscaping / The Balcony Garden

And the best part? Josh is still with us today. Read the case study

In 2020, he followed up with this testimonial to a new prospective client of ours:

“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”

Now, I’m not saying we can wave a magic wand and get these results for everyone overnight. SEO is a marathon, not a sprint. But with the right strategy and a bit of patience, we can help you climb those search rankings and get your business in front of the people who are looking for exactly what you offer.

The SEO Perth Experts Difference For Small Business SEO

Look, I’ll be straight with you. There are a lot of SEO agencies out there promising the world. But here’s what sets us apart:

1. We’re SEO Specialists: We don’t do web design, we don’t do social media management. We do SEO, and we do it damn well.
2. No Lock-In Contracts: We’re not about trapping you in a long-term commitment. Our results speak for themselves, and we’re confident you’ll stick around because you want to, not because you have to.
3. Direct Access to Experts: When you work with us, you’re talking directly to the people doing the work. No account managers, no interns.
4. Local Knowledge: We know Perth like the back of our hand. From Fremantle to Joondalup, we understand the local market and what makes Perth businesses tick.

Don’t just take my word for it. Here’s what Paul Cook from iCOAT WA in Osborne Park had to say:

“I want to extend my gratitude for your support this year. There’s been a marked improvement in my SEO, and for that, I’m truly thankful.”

And Tom Broomhead from One Shade in Perth:

“The SEO Perth Experts team is a group of professionals who genuinely excel in what they do. Their reporting and SEO processes are comprehensive, and their level of engagement is remarkable.”

Ready to Take Your Small Business SEO to the Big League?

Look, I get it. Running a small business is tough. You’ve got a million things on your plate, and SEO might seem like just another thing to worry about. But here’s the thing – it’s not just another marketing tactic. It’s a way to get your business in front of people who are actively looking for what you offer.

According to a study by BrightLocal, 46% of all Google searches are looking for local information. That’s nearly half of all searches! And here’s another kicker – 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. That’s not just traffic – that’s potential customers knocking on your door.

But don’t just take my word for it. The experts at Moz, one of the leading voices in SEO, say that “For most businesses, organic search is the primary source of website traffic and can be a powerful tool for attracting new customers”.

So, what do you say? Ready to give your small business the SEO boost it deserves? Let’s chat. We’ll take a look at your business, your goals, and your competition and craft an SEO strategy that’s as unique as your business.

Remember, in the digital world, it’s not about being the biggest. It’s about being the smartest. And with the right SEO strategy, even the smallest business can make a big impact.

Give us a call. Let’s show those big guys what us small businesses can do!

Talk to Peter Brittain today.