On-Page SEO Explained
If your website feels invisible, it’s time to dive into the world of on-page SEO.
What is On-Page SEO?
On-page SEO is everything you do on your website to make Google sit up and take notice.
It’s like dressing up your digital shopfront to catch the eye of passers-by.
But here’s the kicker – some of the most important bits are things your visitors will never even see!
According to the SEO gurus at ahrefs, on-page SEO is “On-page SEO refers to the practice of optimizing pages on your website to improve their ranking in search engines.“.
In other words, it’s about making your website speak Google’s language.
Why Should You Care About On-Page SEO?
You’re a business owner, and you’re busy doing business. Why does it matter what your website looks like behind the scenes?
Now let me share a story about Eddie at Brilliance Carpet Cleaning, a local right here in Perth. Eddie joined us in 2016, and his website was as visible on Google as a grain of sand.
We dug our feet in our sleeves and went to work. A full site audit of the competition and all on-site SEO.
Roll it forward to 2024 and lo and behold? Eddie’s major keywords are now ranking from page 5 or 6 of Google to the first page! And his organic traffic? It’s up by a whopping 448%!
Here’s what Eddie had to say:
“Recommend this company for their SEO work. They have got us ranked in our highly competitive area of carpet cleaning within the time frame that they advised us would happen. We are very happy with their work.”
Now, I’m not saying we can snap our fingers and achieve these results for everyone overnight. SEO is less about a sprint and more like a marathon. But the right on-page SEO strategy can get you up search rankings fast.
The Secret Sauce of On-Page SEO
Okay, let’s compress this:
Here are the key ingredients of on-page SEO:
- Technical SEO: This is the behind-the-scenes stuff that keeps your website running smooth.
- Content Optimisation: Making sure your content is relevant.
- User Experience: If your website’s hard to navigate, Google’s not going to be happy.
Technical SEO: The Invisible Hero
Technical SEO is the plumbing at your house. You don’t really notice a lot of it, but when it isn’t working right … boy, do you notice!
This includes things like:
- Site speed (no one wants to wait longer for a page to load)
- Mobile-friendliness (because, let’s be real, we’re all attached to our phones at the hip these days)
- SSL certificates (to make sure your site is secure)
- XML sitemaps (so that Google can navigate your site)
According to a study by Backlinko, “After analysing 1 million Google search results, we found that the average Google first page result loads in 1.65 seconds” [2]. So if your site’s slower than peak hour traffic on the Kwinana Freeway, it’s time for a tune-up!
Content Optimisation: Speaking Google’s Language
This is where keywords come into play. But it’s not about stuffing your content with more keywords. It’s about using them strategically.
Here’s where you need to use your keywords:
- Page titles (like the name on your shop front)
- Meta descriptions (your elevator pitch to Google searchers)
- Header tags (like signposts in your content)
- URLs (make them clean and simple)
- Image alt text (because even Google can’t see images… yet)
But remember, your content needs to be more than just keyword-rich. It needs to be valuable!
User Experience: Make ‘Em Feel at Home
Imagine user experience is the same as with hospitality at your favorite pub. If it’s good, people stick. If it isn’t, they’re gone in a flash.
This includes things like:
- Easy to navigate
- Clear, readable content (nobody actually wants to be trying to figure out what all of this text means like it is some kind of ancient hieroglyphics)
- Fast load speed
- To be mobile responsive (because most people browse on phones)
Google’s getting smarter about user experience. In fact, they’re rolling out a new set of metrics called Core Web Vitals that will directly impact rankings [3]. It’s all about making your site as user-friendly as possible!
The SEO Perth Experts Approach to On-Page SEO
So, how do we actually do this on-page SEO thing? Well, it’s not rocket science, but it does take some know-how. Here’s our game plan:
- Comprehensive Audit: We go through your site with a fine-tooth comb.
- Keyword Research: We find the keywords that’ll bring more customers.
- Content Optimization: We spruce up your content to make it more attractive.
- Technical Fixes: We fine-tune your site to run smoother.
- User Experience Improvements: We make your site easier to use.
Don’t just take my word for it. Here’s what Sheree McRae from Waist Trainers Australia had to say:
“I’ve been using SEO Perth Experts for around 3 years now for my business Waist Trainers Australia. They have been consistently achieving our website high page rankings and great SEO results. Highly recommend Peter and the team for SEO.”
Want to Revamp Your On-Page SEO?
According to the recent stats, 68% of online experiences begin with a search engine. That’s a whole lot of potential customers searching for businesses just like yours!
So, what do you think? Will you give your business the on-page SEO boost it deserves?
We can have a chat. I’ll look at your website, your goals and your competition
and then come up with a strategy that is unlike any other.
However, remember that in the digital world, size is not everything. You only need to be the smartest once. And with a properly done on-page SEO strategy even the smallest Perth business can make big waves.
Drop us a line. We’re going to show the big guys what Perth companies can achieve.
