On-Page SEO Explained
If you’ve ever felt like your website’s about as visible as a quokka in Kings Park at midnight, then buckle up. We’re about to take a wild ride through the world of on-page SEO.
What in the Blazes is On-Page SEO?
Now, you might be thinking, “On-page SEO? Isn’t that just fancy talk for putting keywords on my website?” Well, mate, that’s like saying surfing at Trigg Beach is just fancy swimming. There’s a whole lot more to it!
On-page SEO is everything you do on your website to make Google sit up and take notice. It’s like dressing up your digital shopfront to catch the eye of passers-by on St Georges Terrace. But here’s the kicker – some of the most important bits are things your visitors will never even see!
According to the SEO gurus at ahrefs, on-page SEO is “On-page SEO refers to the practice of optimizing pages on your website to improve their ranking in search engines.“. In other words, it’s about making your website speak Google’s language.
Why Should You Give a XXXX About On-Page SEO?
Look, I get it. You’re busy running your business, whether it’s a trendy cafe in Leederville or a mechanic shop in Malaga. Why should you care about the nitty-gritty of your website?
Well, let me tell you a story about Eddie from Brilliance Carpet Cleaning right here in Perth. Eddie came to us back in 2016, and his website was about as visible on Google as a grain of sand on Cottesloe Beach.
We rolled up our sleeves and got to work. We did a full site audit, dug into the competition (tougher than a steak at the wrong end of Elizabeth Quay), and put together a comprehensive on-page SEO strategy.
Fast forward to 2024, and guess what? Eddie’s primary keywords have gone from page 5 or 6 of Google to the first page. That’s like going from being lost in Northbridge to having the best spot at the Fremantle Markets! And his organic traffic? It’s up by a whopping 448%!
Here’s what Eddie had to say:
“Recommend this company for their SEO work. They have got us ranked in our highly competitive area of carpet cleaning within the time frame that they advised us would happen. We are very happy with their work.”
Now, I’m not saying we can wave a magic wand and get these results for everyone overnight. SEO is more of a marathon than a sprint down the Graham Farmer Freeway. But with the right on-page SEO strategy, we can help you climb those search rankings faster than you can say “Go Eagles!”
The Secret Sauce of On-Page SEO
Alright, let’s break this down into bite-sized pieces, like a good sausage sizzle at Bunnings.
Here are the key ingredients of on-page SEO:
- Technical SEO: This is the behind-the-scenes stuff that makes your website run smoother than traffic on the Mitchell Freeway at 3 AM.
- Content Optimization: Making sure your content is more relevant than a cold beer on a 40-degree Perth summer day.
- User Experience: Because if your website’s harder to navigate than Hillarys Boat Harbour on a busy weekend, Google’s not going to be happy.
Technical SEO: The Invisible Hero
Technical SEO is like the plumbing in your house. You don’t see it, but boy do you notice when it’s not working right!
This includes things like:
- Site speed (because no one likes waiting longer for a page to load than for a train at Perth Station)
- Mobile-friendliness (because let’s face it, we’re all glued to our phones these days)
- SSL certificates (to keep your site more secure than the vault at the Perth Mint)
- XML sitemaps (to help Google find its way around your site easier than a tourist with a map of Rottnest Island)
According to a study by Backlinko, “After analyzing 1 million Google search results, we found that the average Google first page result loads in 1.65 seconds” [2]. So if your site’s slower than peak hour traffic on the Kwinana Freeway, it’s time for a tune-up!
Content Optimization: Speaking Google’s Language
This is where keywords come into play. But it’s not about stuffing your content with more keywords than there are kangaroos in Australia. It’s about using them strategically, like a coach placing players on a footy field.
Here’s where you need to use your keywords:
- Page titles (like the name on your shop front)
- Meta descriptions (your elevator pitch to Google searchers)
- Header tags (like signposts in your content)
- URLs (make them cleaner than the Swan River after a cleanup day)
- Image alt text (because even Google can’t see images… yet)
But remember, your content needs to be more than just keyword-rich. It needs to be more valuable than a parking spot at Scarborough Beach on a summer Sunday!
User Experience: Make ‘Em Feel at Home
User experience is like the hospitality at your favorite pub. If it’s good, people stick around. If it’s bad, they’re out faster than you can say “Fremantle Dockers.”
This includes things like:
- Easy navigation (simpler to follow than the trail at Kings Park)
- Clear, readable content (no one wants to decipher text like it’s ancient hieroglyphics)
- Fast loading times (faster than a V8 at Barbagallo Raceway)
- Mobile responsiveness (because more people browse on phones than sunbake at Cottesloe)
Google’s getting smarter about user experience. In fact, they’re rolling out a new set of metrics called Core Web Vitals that will directly impact rankings [3]. It’s all about making your site as user-friendly as a quokka on Rottnest Island!
The SEO Perth Experts Approach to On-Page SEO
So, how do we actually do this on-page SEO thing? Well, it’s not rocket science, but it does take some know-how. Here’s our game plan:
- Comprehensive Audit: We go through your site with a fine-tooth comb, like a lifeguard scanning Scarborough Beach.
- Keyword Research: We find the keywords that’ll bring more customers than a sale at Karrinyup Shopping Centre.
- Content Optimization: We spruce up your content to make it more attractive than a beachfront property in City Beach.
- Technical Fixes: We fine-tune your site to run smoother than a Swan River cruise.
- User Experience Improvements: We make your site easier to use than the free CAT bus in the CBD.
Don’t just take my word for it. Here’s what Sheree McRae from Waist Trainers Australia had to say:
“I’ve been using SEO Perth Experts for around 3 years now for my business Waist Trainers Australia. They have been consistently achieving our website high page rankings and great SEO results. Highly recommend Peter and the team for SEO.”
Ready to Give Your On-Page SEO a Perth-Style Makeover?
Look, I get it. On-page SEO can seem more complicated than trying to find your way out of Ikea on a Saturday afternoon. But here’s the thing – it’s not just another marketing tactic. It’s the foundation of your online presence, as crucial as the limestone foundations of our beautiful city.
According to recent stats, 68% of online experiences begin with a search engine [4]. That’s a lot of potential customers looking for businesses just like yours!
So, what do you say? Ready to give your Perth business the on-page SEO boost it deserves? Let’s chat. We’ll take a look at your website, your goals, and your competition, and craft an on-page SEO strategy that’s as unique as a sunset over the Indian Ocean.
Remember, in the digital world, it’s not about being the biggest. It’s about being the smartest. And with the right on-page SEO strategy, even the smallest Perth business can make a big impact.
Give us a bell. Let’s show those big guys what us Perth businesses can do!
