SEO Services

Our Core Services

After working with hundreds of businesses over 25+ years, I’ve learned that every company needs a unique SEO approach.

That’s why we offer comprehensive SEO services that can be tailored to your specific goals.

Strategic Search Engine Optimisation

I’ll personally oversee your SEO campaign, ensuring it aligns with your business objectives:

• In-Depth SEO Audit – I look at your website’s structure and identify areas that need improvement for search engine crawlers. This audit forms the very basics of a successful SEO strategy.
  • Technical analysis – I check your site’s code and server setup for any technical glitches that could affect your search rankings. I fix any issues in order to try and acheive optimal performance.
  • Content evaluation – Your existing content eval is next. I assess its relevance, quality, and effectiveness in attracting both users and search engines. I’ll work out opportunities to boost it’s impact.
  • Competitor research – It is important to then look at your competitors’ online strategies. We try and uncover their strengths and weaknesses. I use this information to plan and get a competitive edge in the search results.
  • Backlink profile review – Analysis of your website’s backlink profile is super important. I will try to identify valuable links and flag any potentially harmful ones. I focus on building a strong, natural backlink portfolio.
  • Performance assessment – I continuously monitor your SEO campaign’s performance, tracking key metrics and making necessary adjustments to ensure you’re on track to achieve your business goals. I provide regular reports and keep you in the loop.
• Keyword Research & Strategy
  • Search intent analysis – I try to understand what users are truly searching for when they type in keywords. By aligning your content with their intent, I attract the right audience to your site.
  • Competitor keyword gap analysis – I identify keywords your competitors are ranking for that you’re missing out on. This usually reveals valuable opportunities to expand your reach and capture more organic traffic.
  • Long-tail opportunity identification – Next we want to try to uncover valuable long-tail keywords – longer, more specific phrases that often have less competition. Targeting these keywords can bring highly qualified leads to your business.
  • Local search targeting – If your business serves a local area, I optimise your online presence to attract local customers. This involves optimising your Google Business Profile and targeting location-based keywords.
  • Search volume assessment – I use industry-standard tools to determine the search volume for relevant keywords. This data helps me prioritise keywords that will drive the most significant traffic to your website.
• On-Page SEO
  • Content optimization – I fine-tune your website’s content to make it more appealing to both users and search engines. This involves optimising text, images, and other media for relevant keywords and readability.
  • Meta tag enhancement – I craft compelling meta titles and descriptions that accurately reflect your page’s content and entice users to click through from search results. These are the first impressions users have of your site in search.
  • Internal linking strategy – I develop a strategic internal linking structure that connects relevant pages within your website. This improves site navigation, distributes link equity, and helps search engines understand your site’s hierarchy.
  • Schema markup implementation – I implement schema markup, which is code that helps search engines understand the context of your content. This can lead to rich snippets in search results, making your listings more visually appealing.
  • Site structure improvement – I analyse and improve your website’s overall structure to ensure it’s easy for both users and search engines to navigate. A clear and logical structure is essential for good SEO.

Technical SEO Excellence

Our technical SEO process goes beyond basic optimization:

• Site Architecture Optimization – I meticulously examine your website’s structure, ensuring it’s logical, user-friendly, and easily crawlable by search engines. A well-structured site makes it simpler for users to find what they need and for search engines to index your content effectively. I focus on creating a clear hierarchy, logical navigation, and a streamlined user experience. I address issues such as broken links, redirect chains, and excessive page depth, ensuring your site is optimised for both search engines and visitors.
  • XML sitemap optimization
  • Robots.txt configuration
  • URL structure refinement
  • Breadcrumb implementation
  • JavaScript rendering analysis
  • Dynamic vs. static content evaluation
• Performance Enhancement
  • Core Web Vitals optimization
    • Largest Contentful Paint (LCP) < 2.5s
    • First Input Delay (FID) < 100ms
    • Cumulative Layout Shift (CLS) < 0.1
  • GZIP compression implementation
  • Browser caching optimization
  • Image optimization and lazy loading
  • CSS/JavaScript minification
  • Critical rendering path optimization
• Mobile Optimization
  • Mobile-first indexing compliance
  • Responsive design implementation
  • AMP evaluation and setup
  • Touch element spacing
  • Viewport configuration
  • Mobile load time optimization
• Technical Audit Components
  • Crawl budget optimization
  • Duplicate content analysis
  • Canonical tag implementation
  • HTTP status code review
  • Redirect chain analysis
  • International targeting (hreflang)
  • Structured data implementation
    • Organization schema
    • Local Business schema
    • FAQ schema
    • Review schema
    • Product schema (if applicable)

Advanced On-Page SEO

Our on-page optimization includes:

• Content Structure Optimization
  • Header hierarchy (H1-H6)
  • Content segmentation
  • Keyword density analysis
  • LSI keyword integration
  • Entity relationship mapping
  • Topic clustering implementation
• Meta Element Enhancement
  • Title tag optimization (50-60 characters)
  • Meta description refinement (150-160 characters)
  • Open Graph tag implementation
  • Twitter Card optimization
  • Image alt text optimization
  • Meta robots directives
• User Experience Optimization
  • Heat mapping analysis
  • User flow optimization
  • Conversion path analysis
  • A/B testing implementation
  • Content gap analysis
  • User intent alignment

Strategic Link Building

Our approach to link acquisition includes:

• Link Quality Assessment
  • Domain Rating evaluation
  • Trust Flow analysis
  • Citation Flow measurement
  • Relevance scoring
  • Authority metrics
  • Link velocity monitoring
• Link Profile Development
  • Anchor text distribution
  • Link diversity ratio
  • Geographic relevance
  • Industry relevance
  • Authority distribution
  • Link placement context

Local SEO Implementation

Detailed local optimization includes:

• Google Business Profile Optimization
  • Category selection and optimization
  • Service area definition
  • Attribute maximization
  • Q&A management
  • Photo optimization
  • Local post strategy
• Local Citation Building
  • NAP consistency verification
  • Industry-specific directory submission
  • Local business schema markup
  • Review generation strategy
  • Local content development
  • Geographic webpage optimization

• Off-Page SEO
  • Quality link building
  • Brand mention monitoring
  • Social signals
  • Authority building
  • Industry partnerships
• Local SEO
  • Google Business Profile optimization
  • Local citation building
  • Review management
  • Local content strategy
  • Area-specific targeting

Get a Custom SEO Strategy

Complimentary SEO Audit Get insights into your website’s potential
Call (08) 6102 5800 for a free quote