SEO Case Study – Sivana Bali

Initial Challenges

Sivana Bali is the leading drug and alcohol rehabilitation facility in Indonesia, offering a full complement of medical and addiction recovery services through a highly personalised addiction treatment. Located in Canggu, Bali, Sivana offers the ultimate comfort of a world-class resort with an international team of certified addiction rehabilitation professionals to assist clients in rediscovering a life of joy and serenity.

• Underwhelming organic traffic: The website wasn’t generating the amount of traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords were ranking on lower search result pages, reducing their visibility and conversion opportunities.
• Limited online presence: Sivana Bali wanted to increase their brand’s exposure within their target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Sivana Bali, concentrating on three core aspects:

1. Keyword Identification and Optimization
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Drug Rehab Bali,” “Ice Addiction,” and “Drug Treatment Bali.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimizing internal links and fixing broken links
     After making these changes, we further optimized the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries.

SEO Results

Since the campaign began, Sivana Bali has seen outstanding results in several key areas.

Organic Traffic Growth
Since April 2019, organic traffic increased by 193%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Drug Rehab Bali”: Improved from Position #4 to #1
• “Ice Addiction”: Improved from Position #14 to #1
• “Drug Treatment Bali”: Improved from Position #6 to #1

Overall, Sivana Bali now ranks on the first page for 97% of their key search terms, compared to a few at the start of the campaign.

Client Testimonial

Sivana Bali has expressed great satisfaction with the results so far. They shared the following feedback:

“I’m very pleased to write this testimonial about the services provided by SEO Perth Experts. As soon as we got them on-board, they turned our website ranking around. We have now been working with Peter and the team for many years and will continue to use their services for many years to come!”

Garth Spackman / Director

Summary

Our journey with Sivana Bali has been a true testament to the power of focused and data-driven SEO. Through a combination of technical SEO optimizations, in-depth keyword research, and a commitment to creating high-quality, relevant content, we’ve helped Sivana Bali achieve remarkable improvements in their online visibility and organic search performance. This has directly translated to increased website traffic, enhanced brand awareness, and tangible business growth. We’re proud of the results we’ve achieved together and are confident that this case study showcases the expertise and dedication that SEO Perth Experts brings to every project.

About Our SEO

At SEO Perth Experts, we believe in a holistic approach to SEO that combines technical expertise with a deep understanding of your business goals. Our Managing Director, Peter Brittain, brings over two decades of experience in the digital marketing industry to every project.

Peter’s journey has given him a broad perspective and a passion for helping businesses succeed online. He leads a team of dedicated SEO professionals who are committed to delivering measurable results for our clients.

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