SEO Case Study – Seasons Bali

Making Professional Care More Accessible Online

Good healthcare starts with finding the right help.

Here’s how we developed Seasons Bali’s digital presence to connect with people seeking rehabilitation support in Southeast Asia.

Background: Rebuilding After Global Challenges

With Richard Smith and his team at Seasons Bali, I started their campaign by developing their website in 2010 – the same year that saw us living and working in Canggu (Bali).

We designed and built their first website, then began an SEO campaign for them – as well as Google Ads marketing.

Along the way Google made it very hard for rehabilitation facilities to advertise addiction services by way of Google Ads by restricting the advertising of recovery-orientated services for drug and alcohol addiction. This policy was applied globally.

This meant SEO became their most valuable marketing strategy, as Seasons Bali is a treatment centre for addicts.

The key priorities for their digital strategy were:

• A complete website redesign and optimisation.
• A significant boost in search rankings.
• Expanding their audience to reach more people in need of help.

Creating a Smart Healthcare Marketing Strategy

We knew that rehabilitation services marketing needs a careful touch – balancing visibility with sensitivity. Here’s how we approached it:

Clear, Helpful Information

We rebuilt their content to:

• Give straightforward details about their services
• Share useful resources for people considering treatment
• Keep medical privacy at the forefront
• Show their professional expertise through quality healthcare content

Making the Website Work Better

We fixed several technical issues:

• Sped up the website for faster loading
• Developed their website to be mobile-friendly
• Created simpler ways to find information
• Added secure ways to get in touch via a contact page

Smart Search Term Selection

We picked search terms that mattered:

• Specific rehabilitation service keywords
• Location-based terms
• Support and resource-related phrases

Client’s Vision Statement

“Through observing how reason and true support could radically change lives, I cleared my own way to recovery in 1985.”

At Seasons Bali, we truly believe that everyone deserves an opportunity to rediscover his or her natural state of happiness.

My experience with addiction and more than thirty-five years in the recovery business has taught me that given the correct help and understanding, people can recover their lives.

In this special place, the healing takes place by proven methods and a deep sense of understanding the recovery process, as well as through personal attention.

Our goal isn’t just helping people overcome addiction – it is as much to help them to find their way back as to help them cope.”

Richard Smith / Director
Seasons Bali / Indonesia

Real Results in Healthcare Marketing

The numbers show solid improvement:

Better Reach

Website visitors increased by 182% since December 2023. This means more people finding help when they need it.

Better Search Rankings

Important improvements in key areas:

• “Drug Rehab Bali”: Moved up from #6 to #2
• “Rehab Bali”: Improved from #7 to #2
• “Drug Rehabilitation Bali”: Climbed from #7 to #2

Now, 92% of their main search terms show up on Google’s first page.

Client’s Response

Seasons Bali has expressed great satisfaction with the results so far. They shared the following feedback:

“Thank you Peter and the team. Seasons Bali truly enjoyed working with Slinky on the website and very happy with the outcome. Appreciate you guys. Absolutely fantastic results on our website ranking also.”

Rachael Smith / Director
Seasons Bali / Indonesia

Looking Forward

We’re working on several improvements:

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