SEO Case Study – Seasons Bali

Making Professional Care More Accessible Online

Good healthcare starts with finding the right help.

Here’s how we strengthened Seasons Bali’s digital presence to better connect with people seeking rehabilitation support in Southeast Asia.

Background: Rebuilding After Global Challenges

I first started working with Richard Smith and the team at Seasons Bali in 2010 when I was living and working in Canggu, Bali. We designed and built their first website and commenced an SEO campaign – along with a Google Ads marketing campaign.

Along the way Google made it very hard for rehabilitation facilities to advertise addiction services by way of Google Ads by restricting the advertising of recovery-orientated services for drug and alcohol addiction. This policy was applied globally.

So SEO became even more important to their marketing efforts

The global pandemic offered immense issues for any businesses like Seasons Bali that relied on clients travelling overseas to their facility. After working on and off with different providers during these years, they came back to us in December 2023, looking to rebuild their digital foundation.

They faced several challenges:

• Their website structure needed to be completely overhauled
• Their search rankings had dropped significantly
• They needed to reach more people looking for help

Creating a Smart Healthcare Marketing Strategy

We knew that rehabilitation services marketing needs a careful touch – balancing visibility with sensitivity. Here’s how we approached it:

Clear, Helpful Information

We rebuilt their content to:

• Give straightforward details about their services
• Share useful resources for people considering treatment
• Keep medical privacy at the forefront
• Show their professional expertise through quality healthcare content

Making the Website Work Better

We fixed several technical issues:

• Sped up the website for faster loading
• Made everything work well on phones
• Created simpler ways to find information
• Added secure ways to get in touch

Smart Search Term Selection

We picked search terms that mattered:

• Specific rehabilitation service keywords
• Location-based terms
• Support and resource-related phrases

Client’s Vision Statement

“After finding my own path to recovery in 1985, I saw how clear thinking and genuine support could transform lives.

At Seasons Bali, we focus on one simple truth: everyone deserves a chance to rediscover their natural state of happiness.

My personal experience with addiction, combined with over 35 years of professional work in recovery, has shown me that with the right help and understanding, people can rebuild their lives.

We’ve created a place where healing happens through proven methods, personal attention, and a deep understanding of the recovery process.

Our goal isn’t just about helping people overcome addiction – it’s about helping them find their way back to themselves.”

Richard Smith / Director
Seasons Bali / Indonesia

Real Results in Healthcare Marketing

The numbers show solid improvement:

Better Reach

Website visitors increased by 182% since December 2023. This means more people finding help when they need it.

Better Search Rankings

Important improvements in key areas:

• “Drug Rehab Bali”: Moved up from #6 to #2
• “Rehab Bali”: Improved from #7 to #2
• “Drug Rehabilitation Bali”: Climbed from #7 to #2

Now, 92% of their main search terms show up on Google’s first page.

Client’s Response

Seasons Bali has expressed great satisfaction with the results so far. They shared the following feedback:

“Thank you Peter and the team. Seasons Bali truly enjoyed working with Slinky on the website and very happy with the outcome. Appreciate you guys. Absolutely fantastic results on our website ranking also.”

Rachael Smith / Director
Seasons Bali / Indonesia

Looking Forward

We’re working on several improvements:

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