SEO Case Study – Seasons Bali

Initial Issues

We were first engaged by Seasons Bali in 2010 to build them a new website and undertake a digital marketing campaign. More recently we were again engaged in December 2023. They had some recent issues with web development and SEO activities during the global pandemic and needed us to help them.

• SEO audit: A full audit, website structure overhaul and audit of their existing back-link profile.
• Poor search rankings: Most of their important keywords were not ranking, limiting their visibility.
• Limited online presence: Seasons Bali needed to increase its brand’s exposure.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Seasons Bali, concentrating on three core aspects:

1. Keyword Identification and Optimisation
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Rehab Bali,” “Drug Rehab Bali,” and “Drug Rehabilitation Bali.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimising internal links and fixing broken links
     After making these changes, we optimised the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries in order to enhance our client’s off-page optimisation.

Achievements

Since the campaign began, Seasons Bali has seen outstanding results in several key areas.

Organic Traffic Growth
Since December 2023, organic traffic increased by 182%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Drug Rehab Bali”: Improved from Position #6 to #2
• “Rehab Bali”: Improved from Position #7 to #2
• “Drug Rehabilitation Bali”: Improved from Position #7 to #2

Overall, Seasons Bali now ranks on the first page for 92% of their primary search terms, compared to very few at the start of the campaign.

Client’s Response

Seasons Bali has expressed great satisfaction with the results so far. They shared the following feedback:

“Thank you Peter and the team. Seasons Bali truly enjoyed working with Slinky on the website and very happy with the outcome. Appreciate you guys. Absolutely fantastic results on our website ranking also.”

Rachael Smith / Director
Seasons Bali / Indonesia

Summary

Our partnership with Seasons Bali has been a testament to the transformative power of strategic SEO. Through a carefully crafted approach that encompassed technical SEO optimisation, meticulous keyword research, and a focus on creating high-quality, engaging content, we’ve helped Seasons Bali achieve significant improvements in their online visibility and organic search performance.

This has translated into increased website traffic, enhanced brand awareness, and ultimately, greater business success. We’re immensely proud of the results we’ve achieved together, and we believe this case study highlights the value and expertise that SEO Perth Experts brings to the table.

Future Plans

We’re enthusiastic about the future and have ambitious plans to continue propelling Seasons Bali’s online growth.

Our focus will remain on refining their keyword strategy, ensuring they attract the most relevant and valuable traffic. We’ll also continue to build a strong and diverse backlink profile, further solidifying their domain authority and search engine rankings. Additionally, we’ll prioritize optimizing their website for conversions, turning visitors into loyal customers.

We’re committed to Seasons Bali’s ongoing success and are confident that our continued collaboration will yield even more impressive results in the future.

About Our SEO

At SEO Perth Experts, we believe in a holistic approach to SEO that combines technical expertise with a deep understanding of your business goals. Our Managing Director, Peter Brittain, brings over two decades of experience in the digital marketing and design industry to every project.

Peter’s unique journey has given him a broad perspective and a passion for helping businesses succeed online. He leads a team of dedicated SEO professionals who are committed to delivering measurable results for our clients.

BACK TO CASE STUDIES

GET FREE QUOTE