SEO Case Study – Rolling Stone Landscapes

Initial Challenges

Rolling Stone Landscapes are multi-award-winning landscapers with an experienced team offering design and construction services. They are without doubt one of Australia’s premier landscaping companies. One look at their portfolio will confirm this.

In 2005, they were awarded ‘NSW Landscape Construction of the Year’ along with ‘Australian Residential Landscaper of the Year’ in 2006, making the company the highest-awarded residential landscape company in Australia. They have designed and built multiple award-winning gardens, with seven gold medal show gardens, including the Chelsea Flower Show in London.

• Underwhelming organic traffic: The website wasn’t generating the amount of traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords were ranking on lower search result pages, reducing their visibility and conversion opportunities.
• Limited online presence: Rolling Stone Landscapes wanted to increase their brand’s exposure within their target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Rolling Stone Landscapes, concentrating on three core aspects:

1. Keyword Identification and Optimization
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Landscaping Sydney,” “Landscape Design Sydney,” and “Pool Design Sydney.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimizing internal links and fixing broken links
     After making these changes, we further optimized the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries.

SEO Results

Since the campaign began, Rolling Stone Landscapes has seen outstanding results in several key areas.

Organic Traffic Growth
Since January 2013, organic traffic increased by 165%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Landscapers Sydney”: Improved from Position #100 to #1
• “Landscape Design Sydney”: Improved from Position #27 to #1
• “Pool Design Sydney”: Improved from Position #18 to #1

Overall, Rolling Stone Landscapes now ranks on the first page for 82% of their key search terms, compared to a few at the start of the campaign.

Client Testimonial

Rolling Stone Landscapes has expressed great satisfaction with the results so far. They shared the following feedback:

“The SEO results are looking promising. Thanks”

Dean Herald / Director

Summary

Collaborating with Rolling Stone Landscapes has been a rewarding experience, highlighting the transformative power of strategic SEO. By implementing a comprehensive approach encompassing technical SEO enhancements, in-depth keyword research, and a focus on producing high-quality, engaging content, we’ve helped Rolling Stone Landscapes achieve significant improvements in their organic search visibility and overall online presence. This has directly translated to increased website traffic, enhanced brand awareness, and tangible business growth. We’re thrilled with the results we’ve achieved together and are confident that this case study showcases the value and expertise that SEO Perth Experts brings to the table.

About Our SEO

At SEO Perth Experts, we believe in a holistic approach to SEO that combines technical expertise with a deep understanding of your business goals. Our Managing Director, Peter Brittain, brings over two decades of experience in the digital marketing and design industry to every project.

Peter’s unique journey has given him a broad perspective and a passion for helping businesses succeed online. He leads a team of dedicated SEO professionals who are committed to delivering measurable results for our clients.

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