Industry: Landscape Construction, Landscape Design
Location: Sydney, NSW
Website: rollingstonelandscapes.com
Services Delivered:
- SEO
- Website development
- Web hosting
- Website maintenance
SEO Campaign Launched: January 2013
About Rolling Stone
Rolling Stone Landscapes are multi-award winning landscapers with an experienced team offering design and construction services.
They are without doubt one of Australia’s premier landscaping companies.
One look at their portfolio will confirm this. In 2005 they were awarded ‘NSW Landscape Construction of the Year’ along with ‘Australian Residential Landscaper of the Year’ in 2006, making the company the highest awarded residential landscape company in Australia.
They have designed and built multiple award winning gardens, with seven gold medal show gardens including the Chelsea Flower Show in London.
The History
We were first engaged by Rolling Stone Landscapes in January 2013.
The Challenge
The first thing that surprised us was how Australia’s leading landscaping company could have such an ordinary website that was producing only a very small amount of enquiries.
The company was built on its stellar reputation and received a steady flow of work via its media coverage, but received very little by way of prospective clients searching on Google for ‘landscape designers’ etc.
The Solution
We completed a new website design which showcased their remarkable projects.
We set the site up with the best SEO structure for the URL’s and completed the very extensive on-page optimisation part of the SEO campaign.
This was followed by a link building campaign.
Campaign Results
Soon after we began, Rolling Stone Landscapes started seeing outstanding results in several key areas.
Organic Traffic Growth
Since January 2013, organic traffic increased by 165%.
Keyword Performance
We achieved significant ranking improvements for core keywords:
- “Landscapers Sydney”: Shot up from Position #100 to #1
- “Landscape Design Sydney”: Improved from Position #27 to #1
- “Pool Design Sydney”: Increased rankings from Position #18 to #1
Within 10 months we had increased their total organic visitors by 165% while their total website visitors were increased by 90%.
Client Testimonial
Rolling Stone Landscapes has expressed great satisfaction with the results so far. They shared the following feedback:
“The SEO results are looking promising. Thanks”
Dean Herald / Director
