SEO Case Study – Robertson Hayles Lawyers

Initial Issues

When Robertson Hayles Lawyers approached us, they were facing several key issues that were limiting their digital growth:

• Underwhelming organic traffic: The website wasn’t generating the traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords ranked on lower search result pages, limiting their visibility and conversion opportunities.
• Limited online presence: Robertson Hayles Lawyers wanted to increase their brand’s exposure within their target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Robertson Hayles Lawyers, concentrating on three core aspects:

1. Keyword Identification and Optimisation
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Family Lawyers Perth,” “Lawyers Perth,” and “Deceased Estate Lawyers.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimising internal links and fixing broken links
     After making these changes, we further optimized the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries in order to enhance our client’s off-page optimisation.

Achievements

Since the campaign began, Robertson Hayles Lawyers has seen outstanding results in several key areas.

Organic Traffic Growth
Since March 2015, organic traffic increased by 189%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Family Lawyers Perth”: Improved from Position #23 to #2
• “Lawyers Perth”: Improved from Position #13 to #4
• “Deceased Estate Lawyers”: Improved from Position #20 to #2

Overall, Robertson Hayles Lawyers now ranks on the first page for 59% of their primary search terms, compared to very few at the start of the campaign.

Client’s Response

Robertson Hayles Lawyers has expressed great satisfaction with the results so far. They shared the following feedback:

“.. thank you to Peter and you for the SEO work as we are tracking very well on google for searches..”

Kevin de Souza / Director

Summary

Our journey with Robertson Hayles Lawyers has been a testament to the power of focused and methodical SEO. We’ve seen fantastic growth in their organic traffic, search engine visibility, and overall business performance. This success is a direct result of our combined efforts in technical SEO, targeted keyword research, and the creation of compelling, high-quality content. Through this partnership, Robertson Hayles Lawyers is well-positioned for continued growth and success in the dynamic world of digital marketing. The results speak for themselves, demonstrating the value SEO Perth Experts brings to the table.

Future Plans

We’re not stopping here. We have exciting plans for Robertson Hayles Lawyers’s continued growth.

• We aim to push further into highly competitive keyword spaces, expanding their online reach.
• Building authoritative links will remain a key focus, further bolstering their domain authority.
• We will also refine their conversion rate optimisation, ensuring their increased visibility translates into more leads and sales.

Our commitment to Robertson Hayles Lawyers’s success is unwavering, and we look forward to seeing them continue to thrive online.

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