SEO Case Study – Principal Landscapes

Initial Challenges

When Principal Pools + Landscapes came to us, they were facing several key hurdles that were limiting their digital growth:

• Underwhelming organic traffic: The website wasn’t generating the amount of traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords were ranking on lower search result pages, reducing their visibility and conversion opportunities.
• Limited online presence: Principal Pools + Landscapes wanted to increase their brand’s exposure within their target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Principal Pools + Landscapes, concentrating on three core aspects:

1. Keyword Identification and Optimization
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Landscape Designers Perth,” “Pool Landscaping Perth,” and “Landscapers Perth.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimizing internal links and fixing broken links
     After making these changes, we further optimized the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries.

SEO Results

Since the campaign began, Principal Pools + Landscapes has seen outstanding results in several key areas.

Organic Traffic Growth
Since June 2019, organic traffic increased by 409%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Landscape Designers Perth”: Improved from Position #25 to #2
• “Landscapers Perth”: Improved from Position #23 to #4
• “Landscape Design Perth”: Improved from Position #22 to #3

Overall, Principal Pools + Landscapes now ranks on the first page for 75% of their key search terms, compared to zero at the start of the campaign.

Client Testimonial

Principal Pools + Landscapes has expressed great satisfaction with the results so far. They shared the following feedback:

“Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!.”

Cullen Long / Director

Summary

Through a focused and methodical SEO approach, we’ve helped Principal Pools + Landscapes achieve meaningful improvements in organic traffic, search engine visibility, and overall business performance. By combining technical SEO, keyword research, and high-quality content, we’ve positioned Principal Pools + Landscapes for continued success in the digital landscape.

Future Plans

Looking ahead, we aim to:

• Further target highly competitive keywords to expand Principal Pools + Landscapes’s reach
• Continue to build authoritative links to boost domain authority
• Enhance conversion rate optimization to improve lead generation and sales

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