Industry: Online Liquor Sales
Location: Australia
Website: liquormerchant.com.au
Services Delivered:
- SEO
- Website Development
- Website Maintenance
SEO Campaign Launched: March 2007
History
We were engaged by Liquor Merchant in March 2007 when they were looking for help with their digital marketing.
Although Liquor Merchant was a leading bricks and mortar wine retailer and wine club specialising in premium wine of both current and back vintages – they needed a lot of help with the presence online.
The Challenge
To take a relatively new website that the owners were having trouble getting any traction with and get it ranked Australia-wide for relevant keywords that search engine users were typing into Google with the intent of buying wine online.
Before SEO Perth Experts took over, Liquor Merchant did not rank for any keywords.
The Solution
A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy.
The on-going off-page optimisation includes comprehensive authority link building strategies.
The Results
Within 12 months we had over 4000 traffic producing keywords ranked for them and had increased their total monthly organic visitors from 250 to just under 7000, an increase of 2700%.
In November 2009 Colonial Leisure Group Pty Ltd purchased Liquor Merchant along with The Raffles Hotel from my client for over $20m.
About Liquor Merchant
Liquor Merchant carry a massive selection of Australian wine, as well as wine from all the great wine regions of the World – the perfect place to buy wine.
From great Australian wine to all the great wine regions of the World – they feature wines from all varietals, whether you are looking for premium red wine for storage, hunter valley wine or French champagne – they can help. Liquor Merchant delivers Worldwide.
Liquor Merchant’s extensive range of premium wines has been hand picked from wineries around Australia from Coonawarra to Margaret River and internationally from Rhone to the Napa Valley.
Liquor Merchant specialise in providing premium red wines especially for wine storage or gift wine for that special occasion or person in your life. From a light Pinot Noir to a full-bodied Cabernet – red wine is their passion!
In the champagne section you will find a range of Australian and imported Champagnes from sparkling Shiraz right through to the finest premium French Champagne from some of the worlds most revered winemakers.
Liquor Merchant also has a large range of white wine from all the Worlds great wine regions – from the Barossa Valley to the Napa Valley – they cover all your fridge wine requirements from Pinot Grigio to Sauvignon Blanc.
