SEO Case Study – Landscapes WA

Initial Issues

When Landscapes WA approached us, they were facing several key issues that were limiting their digital growth:

• Low organic traffic: The website wasn’t generating the traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords ranked on lower search result pages, limiting their visibility and conversion opportunities.
• Limited online presence: Landscapes WA wanted to increase its brand’s exposure within its target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Landscapes WA, concentrating on three core aspects:

1. Keyword Identification and Optimisation
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Landscaping Perth,” “Perth Landscaper,” and “Landscapers Perth.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimising internal links and fixing broken links
     After making these changes, we optimised the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries in order to enhance our client’s off-page optimisation.

Achievements

Since the campaign began, Landscapes WA has seen outstanding results in several key areas.

Organic Traffic Growth
From August 2009 until January 2024, organic traffic increased by 814%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Landscaping Perth”: Improved from Position #95 to #1
• “Perth Landscaper”: Improved from Position #90 to #1
• “Landscapers Perth”: Improved from Position #84 to #1

Overall, Landscapes WA ranked #1 for all their primary keywords when the company was acquired and the SEO campaign subsequently finished.

Client’s Response

Landscapes WA has expressed great satisfaction with the results so far. They shared the following feedback:

“The website you guys designed, built and carefully optimised has been brilliant for our business. We get so much work from it. We really appreciate the service you guys provide! ”

Nic Russell / Director

Summary

Partnering with Landscapes WA has been a fantastic opportunity to demonstrate the tangible impact of well-executed SEO. Our strategic approach, encompassing technical SEO enhancements, in-depth keyword research, and a focus on creating valuable content, has yielded impressive results.

Landscapes WA has experienced significant improvements in their organic search visibility and website traffic, which have directly translated into increased business opportunities and overall growth.

Final Words

We’re delighted to have played a role in Landscapes WA’s online success and are confident that with the online foundation that we built for them.

Landscapes WA ranked #1 for all their primary keywords when the company was acquired, and the SEO campaign subsequently finished.

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