Industry: Stock Market
Location: Australia
Website: hotcopper.com.au
Services Delivered:
- SEO
- Website Development
- Website Maintenance
SEO Campaign Launched: January 2010
Helping To Build Australia’s Leading Investment Community
When Australia’s largest stock trading forum came to us in 2010, they already had a strong user base but wanted to reach more investors.
Here’s how we helped HotCopper grow from a popular forum to the undisputed leader in Australian investment discussion.
History
Our relationship with HotCopper began in January 2010 when they approached us with a specific challenge: they weren’t satisfied with their search engine visibility in Australia.
Despite having valuable content and an active community, many potential users weren’t finding them when searching for investment information.
The Challenge
When we first looked HotCopper, their online presence offered several opportunities:
- They had great User Generated Content (UGC) but it wasn’t optimised for search
- Many investors searching for specific ASX companies weren’t finding relevant HotCopper discussions
- Their authourity in search engines didn’t match their actual authourity in the investment community
- Competitors were capturing traffic that should have gone to HotCopper
The Solution
An expertly run SEO campaign.
To help increase their authority, Hot Copper needed link building strategies around their services along with the ASX companies that are listed on their share market forum that searches would be using to research information on stock market investments.
The Results
A dominance of the organic search results for all their keywords, resulting in consistent growth in their subscriber base with further solidified their position as Australia’s top destination for anything stock market related and for them to achieve their mission statement of “… improving Australian investment decisions through the exchange of analysis.”
About Hot Copper
HotCopper is Australia’s largest, free stock market forum and provides a vibrant and independent discussion forum on ASX stocks along with ASX announcements, latest ASX finance news, share market wraps and ASX company news.
The range of topics include ASX listed companies and IPOs, futures, derivatives, managed funds and foreign currency trading.
Share Prices
HotCopper is a great platform to view and discuss the latest ASX share prices with over 150,000 active, well educated & informed membership base.
HotCopper also provides a forum for member generated share price charts as well as share price activity of other stock exchanges around the World.
Stock Trading
HotCopper’s members are actively involved with stock trading on the Australian Stock Exchange.
At HotCopper, investors can find daily, weekly and monthly reports, news, recommendations and fundamental analysis for stocks which are currently traded on the Australian Stock Exchange.
Stock Market
With over 5,000 posts per day relating to the ASX Stock Market as well as access to foreign stock markets, HotCopper is the perfect online portal to stay in touch with anything to do with the stockmarket.
Share Trading Forum
At HotCopper you get access to a share trading forum with over 4 million share trading posts and the ability to post messages and search the HotCopper forum by company, ASX stock codes etc
