SEO Case Study – Harrison’s Landscaping

From Google Penalty to Industry Leader

When Josh Harrison first came to us in 2014, his company was in a tough spot.

Previous SEO work had triggered Google penalties, and their website wasn’t showing up in search results.

Here’s how we turned things around.

The Starting Point: Fixing Past Problems

The first thing we noticed was the damage from past SEO work:

• Their website had been over-optimized
• They had lots of low-quality backlinks
• Their important keywords weren’t ranking at all
• Google had applied penalty actions

Our First Steps: Cleaning Up

We started with a complete site cleanup:

1. We did a full SEO audit
2. We removed over-optimized content
3. We identified and removed bad backlinks
4. We submitted a disavow file to Google

Building a New SEO Strategy

After clearing up the old issues, we built a new plan focused on long-term success:

Finding the Right Keywords

From our past work with landscapers all over Australia, we already knew what primary and secondary keywords we should target;

• “Landscaping Sydney”
• “Landscape Design Sydney”
• “Landscapers Sydney”
• “Pool Builders Sydney”

Making the Website Better

We designed and built a new website for them in order to fix the identified issues that they had with their old one.
In particular we fixed several technical problems:

• Made sure pages loaded faster
• Updated the site to work well on mobile devices
• Fixed broken links
• Improved how users move through the site

Creating Good Content

We wrote helpful, interesting content to target their secondary and long tail keywords about:

• Landscaping projects
• Garden design tips
• Pool construction updates
• Service information

The Results We’ve Seen

Our work has paid off with strong improvements:

More Website Visitors

Since March 2014, we’ve seen organic traffic grow by 149%.

Better Search Rankings

Their main keywords went from nowhere to the top:

• “Landscaping Sydney”: From not ranking to #1
• “Landscapers Sydney”: From not ranking to #1
• “Pool Builders Sydney”: From not ranking to #2

Now, 95% of their primary and secondary keywords are on Google’s first page.

Client’s Response

Josh has been one of the easiest clients I have ever dealt with over the past 20+ years!
He leaves us to do what we know how to do, while he goes out and creates some of the most stunning landscapes in New South Wales!

2015 Testimonial

“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”

Josh Harrison / Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW

–

2020 Testimonial

“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”

Josh Harrison / Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW

What’s Next

We’re still working with Harrison’s Landscaping to make things even better.

Our current focus is on:

1. Finding new valuable search terms to target
2. Getting more good links from quality websites

The Big Picture

This project shows how important it is to do SEO the right way.

We took a site with Google penalties and turned it into an industry leader.

More importantly, we’ve kept it at the top for years – Josh’s testimonials from 2015 and 2020 show our long-term success.

Our work with Harrison’s Landscaping proves that good SEO isn’t about quick fixes.

It’s about building something that lasts and keeps bringing in new customers year after year.

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