SEO Case Study – Harrison’s Landscaping

Initial Issues

We were first engaged by Harrison’s Landscaping in 2014. They had previously had issues with past SEO activities and needed us to help with some penalty actions by Google.

• SEO audit: A full audit of all previous SEO work. Cleaning up the site of over-optimisation and disavowing bad back-links.
• Poor search rankings: Most of their important keywords were not ranking, limiting their visibility.
• Limited online presence: Harrison’s Landscaping needed to increase its brand’s exposure.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Harrison’s Landscaping, concentrating on three core aspects:

1. Keyword Identification and Optimisation
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Landscaping Sydney,” “Landscapers Sydney,” and “Pool Builders Sydney.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimising internal links and fixing broken links
     After making these changes, we optimised the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries in order to enhance our client’s off-page optimisation.

Achievements

Since the campaign began, Harrison’s Landscaping has seen outstanding results in several key areas.

Organic Traffic Growth
Since March 2014, organic traffic increased by 149%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Landscaping Sydney”: Improved from Position #+100 to #1
• “Landscapers Sydney”: Improved from Position #+100 to #1
• “Pool Builders Sydney”: Improved from Position #+100 to #2

Overall, Harrison’s Landscaping now ranks on the first page for 95% of their primary search terms, compared to very few at the start of the campaign.

Client’s Response

Harrison’s Landscaping has expressed great satisfaction with the results so far. They shared the following feedback:

2015 Testimonial

“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”

Josh Harrison / Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW

–

2020 Testimonial

“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”

Josh Harrison / Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW

Summary

The journey we’ve shared with Harrison’s Landscaping underscores the undeniable value of a comprehensive SEO strategy. By addressing technical SEO issues, conducting meticulous keyword research, and crafting engaging, informative content, we’ve helped Harrison’s Landscaping achieve remarkable improvements in their organic search performance. This translates to increased brand visibility, a wider audience reach, and ultimately, greater business success. Our partnership has been a resounding success, showcasing the expertise and dedication that SEO Perth Experts bring to every project.

Future Plans

We’re excited to continue our work with Harrison’s Landscaping and have ambitious goals for their future growth.

• Our focus will remain on targeting high-impact keywords, driving even more relevant traffic their way.
• We’ll also continue to build a robust backlink profile, further establishing their authority in the digital space.
• In addition, we’ll refine their conversion optimisation tactics, ensuring that their increased visibility translates into tangible business results.

We’re confident that our ongoing collaboration with Harrison’s Landscaping will yield even more impressive achievements in the months and years to come.

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