SEO Case Study – Gleam Clean

Initial Challenges

GleamClean is a WA-based company with over a decade of experience. When they came to us, they were facing several key hurdles that were limiting their digital growth:

• Underwhelming organic traffic: The website wasn’t generating the amount of traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords were ranking on lower search result pages, reducing their visibility and conversion opportunities.
• Limited online presence: Gleam Clean wanted to increase their brand’s exposure within their target market.

Our SEO Strategy

Based on the data during our website audit and analysis, we developed a full SEO strategy focused on increasing their trust via relevant & authoritative back-links.:

1. Keyword Identification and Optimization
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Commercial Cleaning Perth,” “Office Cleaner Perth,” and “Commercial Cleaners Perth.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimizing internal links and fixing broken links
     After making these changes, we further optimised the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries.

SEO Results

Since the campaign began, Gleam Clean has seen outstanding results in several key areas.

Organic Traffic Growth
Since December 2019, organic traffic increased by 103%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Commercial Cleaning Perth”: Improved from Position #100 to #4
• “Office Cleaners Perth”: Improved from Position #54 to #1
• “Commercial Cleaner Perth”: Improved from Position #91 to #3

Overall, Gleam Clean now ranks on the first page for 62% of their key search terms, compared to zero at the start of the campaign.

Client Testimonial

Gleam Clean has expressed great satisfaction with the results so far. They shared the following feedback:

“What a difference a great SEO company makes to your business. Very happy with Slinky”

Elcio Andrade / Director

Summary

Our partnership with Gleam Clean has been a rewarding journey, showcasing the undeniable impact of strategic SEO. Through a combination of technical SEO enhancements, in-depth keyword research, and a focus on creating high-quality, engaging content, we’ve helped Gleam Clean achieve substantial improvements in their online visibility and organic search performance. This has directly translated to increased website traffic, enhanced brand awareness, and tangible business growth. We’re proud to have played a role in their success and are confident that this case study serves as a testament to the effectiveness of the SEO Perth Experts approach.

About Our SEO

At SEO Perth Experts, we believe in a comprehensive approach to SEO that combines technical expertise with a deep understanding of your business goals. Our Managing Director, Peter Brittain, brings over two decades of experience in the digital marketing industry to every project.

Peter’s passion for helping businesses thrive online is at the heart of everything we do. He leads a team of dedicated SEO professionals who are committed to delivering measurable results and exceeding client expectations.

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