Industry: Security Fencing
Location: Perth & Brisbane, Australia
Website: fencewright.com.au
Services Delivered:
- SEO
- Website Development
- Website Maintenance
SEO Campaign Launched: January 2012
How We Helped FenceWright
When Australian security fencing specialists FenceWright approached us in 2012, they faced a common challenge for trade businesses – despite their excellent reputation and quality work, potential clients weren’t finding them online.
Here’s how we helped this Perth-based fencing contractor grow their digital presence and expand their business.
The Business: Security Experts with a Problem
FenceWright, established in 2010, quickly built a reputation for quality, safety, and professionalism in the Perth market and across Western Australia.
Despite this strong foundation, FenceWright had a critical business challenge – their online visibility wasn’t matching their real-world excellence.
The FenceWright Challenge: Finding Digital Visibility
When FenceWright first came to us they were clear about their problem:
- Their website wasn’t generating enough traffic
- Their search engine rankings were poor for important search terms
- Potential clients were choosing competitors they could find more easily online
- They needed both immediate leads and long-term digital growth
The FenceWright Solution
We completed a new website for the client using the best SEO structure for URL’s and on-page optimisation.
We targeted both local and regional locations that were relevant to their business.
We also commenced a Google AdWords campaign to run in tandem with the SEO campaign which included competition research, keyword strategy, navigation restructuring, conversion rate optimisation, internal and external link building strategy.
Our SEO strategy included:
- Competitor research to identify opportunities in the commercial security fencing market
- Detailed keyword strategy focusing on commercial and industrial fencing terms
- Website navigation restructuring to improve user experience
- Conversion rate optimisation to turn visitors into leads
- Internal link building to strengthen key service pages
- External link acquisition from relevant industry sources
The FenceWright Results
Within 16 months we had increased their total organic visitors by 150%.
At this point we ceased the AdWords campaign as the new traffic being generated via the SEO campaign was sufficient to grow the business according to their business goals.
About FenceWright
FenceWright is a Perth based fencing contractor specialising in the supply and installation of commercial and industrial security fencing and gates in Perth and right across Western Australia.
Building on many years of experience as a contractor in the commercial and industrial fencing industries, FenceWright offers a range of quality security fencing products and services to ensure each client’s unique requirements are met.
Whether it is an urgent fencing repair that needs to be completed by an experienced fencing contractor today or several kilometres of chainwire security fencing in a remote location, FenceWright’s professionalism, expertise and project management systems ensure that all projects are completed safely on-time, on-budget and to the highest standard possible.
FenceWright is a 100% Australian-owned security fencing business, specialising in the supply and installation of fences and gates. Established in 2010, FenceWright has fast become Western Australia’s security fencing company of choice.
Combining technical expertise with quality fencing products and safe, innovative installation techniques, FenceWright delivers your security fencing solutions safely with a level of professionalism unmatched by its competitors.
Whether it is an urgent fencing repair that needs to be completed today or several kilometres of security fencing in a remote location, FenceWright’s professionalism, expertise and project management systems ensure that all projects are completed safely on-time, on-budget and to the highest standard possible.
