SEO Case Study – Dental O So Gentle

Growing a Modern Dental Practice Online

When the team at Dental O So Gentle first talked to us in 2019, they already had great clinics in Perth CBD and Beldon.

With state-of-the-art equipment and skilled specialists in cosmetic work and implants, they just needed help letting more people know about their services.

The SEO Starting Point

Despite their excellent facilities and expert team, they faced common marketing challenges:

• Not enough people were finding their website
• Their services weren’t showing up well in Google searches
• They needed more online visibility for both locations

Our SEO Approach

After looking at their current website and marketing, we created a plan to help more patients find them:

Finding the Right Search Terms

We looked at how Perth residents search for dental services and focused on key phrases like:

• “Perth City Dentist”
• “Dentist CBD Perth”
• “Veneers Perth”

Improving Their Website

We fixed several technical issues to help both patients and Google:

• Made pages load faster
• Updated the site to work better on phones
• Fixed navigation problems
• Made appointment booking easier to find

Adding Helpful Content

We created new content about:

• Dental treatments they offer
• Cosmetic procedures
• Patient care information
• Their modern facilities

The SEO Results

Since April 2019, we’ve seen strong growth:

More Website Visitors

Their online traffic grew by 193% – nearly triple the number of people finding them through Google.

Better Search Rankings

Their main services became much easier to find:

• “Perth City Dentist”: Moved from #15 to #3
• “Dentist CBD Perth”: Improved from #14 to #5
• “Veneers Perth”: Jumped from #100 to #1

Now, 37% of their key services appear on Google’s first page.

What Their Team Says

Here’s feedback from Daniella Posner in Marketing:

“Since we started with Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and to achieve things no other company had. We would highly recommend him!”

Next Steps

We’re currently working on:

1. Reaching more patients in both clinic areas
2. Adding content about new dental technologies
3. Making it even easier for patients to book appointments online

Real Impact

This work isn’t just about rankings – it’s about helping patients find quality dental care.

By making Dental O So Gentle easier to find online, we’ve helped connect more Perth residents with skilled dental professionals who can give them healthier, more confident smiles.

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