SEO Case Study – Dental O So Gentle

Initial Challenges

Dental O So Gentle is one of Perth’s leading Cosmetic and Implant specialists. The Dental O So Gentle clinics have state-of-the-art equipment and an expert team. From simple dental treatments to full cosmetic teeth makeovers, their professional services help patients achieve a glamorous smile to be proud of. When they approached us, they were facing several key hurdles that were limiting their digital growth:

• Underwhelming organic traffic: The website wasn’t generating the amount of traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords were ranking on lower search result pages, reducing their visibility and conversion opportunities.
• Limited online presence: Dental O So Gentle wanted to increase their brand’s exposure within their target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Dental O So Gentle, concentrating on three core aspects:

1. Keyword Identification and Optimization
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Perth City Dentist,” “Dentist CBD Perth,” and “Veneers Perth.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimizing internal links and fixing broken links
     After making these changes, we further optimized the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries.

SEO Results

Since the campaign began, Dental O So Gentle has seen outstanding results in several key areas.

Organic Traffic Growth
Since April 2019, organic traffic increased by 193%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Perth City Dentist”: Improved from Position #15 to #3
• “Dentist CBD Perth”: Improved from Position #14 to #5
• “Veneers Perth”: Improved from Position #100 to #1

Overall, Dental O So Gentle now ranks on the first page for 37% of their key search terms, compared to zero at the start of the campaign.

Client Testimonial

Dental O So Gentle has expressed great satisfaction with the results so far. They shared the following feedback:

“Since we started we Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and to achieve things no other company had. We would highly recommend him! (Dental O So Gentle)”

Daniella Posner / Marketing

Summary

Our collaboration with Dental O So Gentle has been a true success story, highlighting the transformative power of well-executed SEO. By implementing a comprehensive strategy encompassing technical SEO enhancements, in-depth keyword research, and a focus on high-quality content, we’ve helped Dental O So Gentle achieve remarkable improvements in their online visibility and organic search performance. This has directly translated into increased website traffic, brand awareness, and overall business growth. We’re proud to have played a part in their success and believe this case study serves as a testament to the effectiveness of SEO Perth Experts’ approach.

Future Plans

We’re excited about the future and have ambitious plans to further propel Dental O So Gentle’s online presence. We’ll continue to refine their keyword targeting, ensuring they attract the most relevant and valuable traffic.

Building a strong and diverse backlink profile remains a core focus, further enhancing their domain authority and search engine rankings. We’ll also focus on optimizing their website for conversions, turning visitors into loyal customers.

We’re committed to Dental O So Gentle’s continued success and are confident that our partnership will continue to yield outstanding results.

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