SEO Case Study – Brilliance Carpet Cleaning

Initial Issues

When Brilliance Carpet Cleaning approached us, they were facing several key issues that were limiting their digital growth:

• Low organic traffic: The website wasn’t generating the traffic needed for consistent business expansion.
• Poor search rankings: Many important keywords ranked on lower search result pages, limiting their visibility and conversion opportunities.
• Limited online presence: Brilliance Carpet Cleaning wanted to increase its brand’s exposure within its target market.

Our SEO Strategy

To address these challenges and drive results, we designed a custom SEO campaign for Brilliance Carpet Cleaning, concentrating on three core aspects:

1. Keyword Identification and Optimisation
   We carried out extensive keyword research to identify key search terms that could drive quality traffic to the site. These included both primary and long-tail keywords such as “Carpet Cleaning Perth,” “Perth Carpet Cleaner,” and “Carpet Cleaners Perth.”
   The website’s primary pages were optimized, focusing on meta tags, on-page content, and keyword integration.
2. Technical and On-Site SEO Upgrades
   A detailed technical SEO audit revealed a number of issues that needed to be resolved, including:
   • Improving page load times
   • Enhancing mobile friendliness
   • Optimising internal links and fixing broken links
     After making these changes, we optimised the site’s on-page elements to align with search engine algorithms and enhance user experience.
3. Content Creation and Backlink Acquisition
   To build authority and attract traffic, we implemented a comprehensive content strategy. This included regular blog articles, project updates, and enhanced service pages tailored to target user search intent.
   A strategic outreach campaign was also developed to secure high-quality backlinks from trusted websites in relevant industries in order to enhance our client’s off-page optimisation.

Achievements

Since the campaign began, Brilliance Carpet Cleaning has seen outstanding results in several key areas.

Organic Traffic Growth
Since March 2015, organic traffic increased by 189%.

Keyword Performance
We achieved significant ranking improvements for core keywords:

• “Carpet Cleaner Perth”: Improved from Position #100 to #4
• “Carpet Cleaning Perth”: Improved from Position #58 to #4
• “Office Carpet Cleaner Perth”: Improved from Position #83 to #6

Overall, Brilliance Carpet Cleaning now ranks on the first page for 92% of their primary search terms, compared to very few at the start of the campaign.

Client’s Response

Brilliance Carpet Cleaning has expressed great satisfaction with the results so far. They shared the following feedback:

“Recommend this company for their SEO work. They have got us ranked in our highly competitive area of carpet cleaning within the time frame that they advised us would happen. We are very happy with their work.”

Eddie Souza / Director

Summary

Our collaboration with Brilliance Carpet Cleaning has been a rewarding experience, showcasing the transformative power of SEO. Through strategic implementation of technical SEO, insightful keyword research, and a focus on high-quality content, we’ve helped Brilliance Carpet Cleaning achieve significant improvements in their organic traffic and search engine rankings. These gains have directly contributed to their overall business growth and online success. We’re proud of the results we’ve achieved together and are confident that Brilliance Carpet Cleaning is now well-equipped to continue thriving online, thanks in part to the expertise of SEO Perth Experts.

Future Plans

We’re excited about the future and have ambitious plans to further elevate Brilliance Carpet Cleaning’s online presence.

• We will target even more competitive keywords, broadening their reach and attracting a larger audience.
• Building high-quality backlinks will remain a priority, further strengthening their domain authority.
• Additionally, we will focus on enhancing conversion rate optimisation to ensure that their increased visibility translates into tangible business results.

We’re committed to supporting Brilliance Carpet Cleaning’s ongoing success and are confident that our continued partnership will yield even more impressive outcomes.

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