Industry: Carpet Cleaning
Location: Perth WA
Website: brilliancecarpetcleaningperth.com.au
Services Delivered:
- Ongoing monthly SEO strategy
- WordPress website redesign
- Website maintenance
- Web hosting
SEO Campaign Launched: September 2016
From Hidden Gem to Industry Leader
How Brilliance Carpet Cleaning Dominated Perth’s Digital Space
In the competitive world of home services, being the best at what you do isn’t always enough – you need to be findable when customers need you.
This is the story of how Brilliance Carpet Cleaning transformed from having virtually no online presence to becoming one of Perth’s most visible carpet cleaning services.
Starting Point
Excellence Hidden from View
When Eddie Souza, Director of Brilliance Carpet Cleaning, first approached us in 2016, his team was delivering exceptional service but struggling with a common challenge in the home services industry: potential customers couldn’t find them online. Despite their expertise in carpet cleaning, they were practically invisible in Google searches.
Consider these starting positions:
- “Carpet Cleaner Perth”: Position #100 (effectively invisible)
- “Carpet Cleaning Perth”: Position #58 (page 6 of search results)
- “Office Carpet Cleaner Perth”: Position #83 (page 9)
In an industry where customers often need immediate service, these rankings meant missing out on countless opportunities.
Strategy for Local Service Excellence
Understanding that carpet cleaning customers often search with urgent intent (think spills, stains, and last-minute office cleanings), we developed a strategy that focused on immediate visibility and trust-building.
Location-Based Service Optimization
We identified three distinct customer segments:
- Residential emergency cleanings
- Regular home maintenance
- Commercial office services
Each segment had unique search patterns and needs, requiring different targeting approaches.
Technical Foundation: Speed and Mobile-First
For a service business where customers often search while dealing with cleaning emergencies, site speed and mobile usability were crucial. We implemented:
- Compressed images while maintaining quality demonstrations of cleaning results
- Streamlined contact forms for quick quote requests
- Click-to-call functionality for mobile users
- Location-based service area pages
Content That Connects
We developed content that addressed real customer needs:
- Emergency cleaning guides
- Maintenance tips and schedules
- Before/after galleries
- Service area specifics
- Commercial cleaning case studies
The Transformation
A 448% increase in organic traffic since September 2016 has translated into a steady stream of new business. This growth represents hundreds of Perth homeowners and businesses finding reliable carpet cleaning services when they need them most.
Visibility When It Matters
Current rankings showcase their improved visibility:
- “Carpet Cleaner Perth”: Now at Position #4
- “Carpet Cleaning Perth”: Now at Position #4
- “Office Carpet Cleaner Perth”: Now at Position #6
Most impressively, 92% of their target keywords now rank on page one – a dramatic improvement from their starting point where most keywords weren’t even in the top 100 results.
Client’s Response
Brilliance Carpet Cleaning has expressed great satisfaction with the results so far. They shared the following feedback:
“Recommend this company for their SEO work. They have got us ranked in our highly competitive area of carpet cleaning within the time frame that they advised us would happen. We are very happy with their work.”
Eddie Souza / Director
Industry Impact & Future Growth
This success story demonstrates how proper SEO can transform a local service business. For Brilliance Carpet Cleaning, it wasn’t just about rankings – it was about connecting with customers at their moment of need.
Ongoing Evolution
Our continuing strategy focuses on:
- Seasonal Campaigns
- Spring cleaning promotions
- End-of-lease cleaning campaigns
- Commercial office holiday period deep cleans
- Service Area Expansion
- Targeting growing Perth suburbs
- Developing location-specific landing pages
- Building local business partnerships
- Customer Journey Enhancement
- Implementing online booking systems
- Adding instant quote calculators
- Developing customer maintenance reminders
Beyond Rankings: Real Business Impact
The true measure of success isn’t just in rankings or traffic – it’s in the growth of Brilliance Carpet Cleaning’s business.
They’ve expanded their service fleet, hired additional staff, and built a robust repeat customer base.
This case study demonstrates how targeted digital marketing can transform a local service business. By understanding customer needs, optimizing for local search, and focusing on mobile users, we’ve helped Brilliance Carpet Cleaning build a digital presence that matches their service excellence.
The journey from page 10 to page 1 represents more than just improved rankings – it represents hundreds of new customers finding a reliable, professional carpet cleaning service when they need it most.
