Industry: Home Builder
Location: Perth, Western Australia
Website: blueprinthomes.com.au
Services Delivered:
- SEO
- Website Development
- Website Maintenance
SEO Campaign Launched: February 2010
Building Digital Success in a Competitive Market
When a fresh team of building professionals wants to stand out in Perth’s crowded home building market, they need more than just quality construction – they need to be found online.
Here’s how we helped Blueprint Homes overcome digital challenges to connect with more Perth homebuyers.
How Our Relationship Started
We first met and were engaged by Blue Print Homes in early 2010.
Blue Print Homes was unsatisfied with its search engine positions and overall website traffic volume.
Search engine positioning in the competitive world of project home building in Perth was proving to be a high hurdle.
The home builder niche is highly competitive from an SEO perspective with many professional SEO companies competing to generate leads for their clients.
The Challenge: Standing Out in a Crowded Market
The home building industry in Perth presented several digital marketing hurdles:
- Extremely competitive search landscape with established builders dominating results
- Multiple professional SEO companies actively optimizing competitor websites
- High cost-per-click for building-related keywords making paid advertising expensive
- Difficulty ranking for valuable search terms like “home builders Perth” and “house and land packages”
- Low website traffic limiting their ability to showcase their home designs
Complete Website Redesign
Rather than trying to optimise their existing site, we built a new one from the ground up:
- Created a logical URL structure following SEO best practices
- Developed a user-friendly navigation system
- Implemented proper heading hierarchies for both users and search engines
- Built mobile-responsive layouts before they became standard
- Created optimised page templates for display homes and house designs
Comprehensive SEO Implementation
Our holistic approach combined technical excellence, targeted content, and strategic relationship building.
We tackled technical issues by improving page speed, fixing navigation problems, optimizing images, and implementing structured data markup for home designs.
Simultaneously, we created Perth-specific content including detailed home design pages, suburb guides, building process articles, and first-home buyer resources.
To boost authority, we built quality links through local business directories, real estate website partnerships, home design publications, and community associations – creating a strong foundation that dramatically improved Blueprint Homes’ visibility to potential customers throughout Perth.
The Results
Within 20 months we had increased their overall website visitors by 102% and their total organic visitors by 207%.
Their Google organic traffic was increased by 194%.
This was done by targeting high traffic, relevant keyword groups and locations including ‘House and Land Packages’ and ‘Home Builders Perth’ etc
About Blue Print Homes
Blueprint Homes is a young vibrant team of building professionals based in Perth, who take a fresh approach, based on a commitment to good old-fashioned customer service.
Focused on providing better value, quality homes within a quicker time frame, Blueprint Homes will get you into your new home faster.
To ensure Blueprint Homes consistently delivers on their promises, they limit the number of sales they accept per month. Which means you get the very best service from – from start to finish.
What’s more, Blueprint Homes has a range of plans to suit a range of budgets and lot sizes.
Be it the generously sized Argyle design for the bigger lot, or the innovative 12m wide range of plans, there’s sure to be a Blueprint for your life.
