Industry: Wholesale Nursery
Location: Australia Wide
Website: benaranurseries.com
Services Delivered:
- SEO
SEO Campaign Launched: January 2012
Benara Nurseries: Growing a Digital Presence for Australia’s Plant Specialists
When Australia’s largest wholesale plant supplier asked for our help in 2012, they had already spent nearly 50 years building an impressive business.
With 147 hectares of containerised plant stock and a reputation for excellence, Benara Nurseries wanted to extend their reach across Australia.
Here’s how we helped this family-owned nursery giant grow their online presence.
The Challenge: National Growth Through Digital Channels
When Benara Nurseries approached us in 2012, they had a clear business objective: attract new wholesale customers from all parts of Australia. This presented several specific challenges:
- Reaching potential customers in diverse geographic locations
- Communicating their extensive inventory and capabilities online
- Standing out in an increasingly competitive digital landscape
- Converting online visitors into wholesale clients
- Building digital authority that matched their real-world prominence
The Solution For Benara Nurseries
After analyzing Benara Nurseries’ online presence, we developed a comprehensive three-pronged SEO strategy.
First, we improved technical foundations by restructuring their website architecture, enhancing speed and mobile responsiveness, fixing crawling issues, and implementing schema markup.
Second, we created a multi-tiered keyword strategy targeting wholesale nursery terms, specific plant categories, specialized varieties, and geographic regions across Australia.
Finally, we built their digital authority through expert horticultural content, strategic industry link building, gardening publication relationships, and enhanced business profiles that properly showcased their leadership position in Australia’s wholesale plant industry.
The Results
Increased exposure across all search engines resulting in the growth of the Benara Nurseries brand online.
About Benara Nurseries
Benara Nurseries commenced trading in 1963 and has been providing high quality, affordable wholesale plants across Australia ever since.
Benara Nurseries is a family owned and operated Nursery where they pride themselves on being plant specialists and understanding the needs of their clients, excellent customer service and professional support.
With over 147 hectares of containerised plant stock to choose from, Benara Nurseries is equipped to fulfil all your nursery requirements.
Dedicated to the highest standards of horticulture, Benara Nurseries utilise the very latest advances and innovations in plant growth.
The Benara Personnel
Each employee is an industry specialist in their own right. Benara customers know that the high-quality products they supply are backed up with practical, expert service and advice.
At Benara Nurseries people benefit from doing their job in a friendly working environment, where their ideas and experience are recognised. Benara Nurseries make sure that our employees are given the support they need to get the job done right, first time.
Quality Control
It is very important that Benara customers are provided with perfect plants.
Plants are hand-picked daily from the production nursery and delivered to their Quality Shed. Here they are prepared and made ready to be transferred to the despatch department.
Benara Nurseries’ qualified quality control staff ensure that a consistently high quality of stock is delivered to all customers.
