SEO Perth Experts are highly experienced at optimising eCommerce websites. If you have an online eCommerce store, you should consider eCommerce SEO. Whether you wish to target your customers locally, nationally or internationally – we can help you devise a strategy.
Research shows that 37.5% to 43% of all traffic to eCommerce websites comes from search engines. eCommerce store owners should implement an SEO strategy as a priority as it is the best long-term marketing strategy for a website. Doing so can improve the ranking of an eCommerce site, with the obvious benefit being an increased number of visitors, many of whom will be there to spend money.
In recent years, one of the most exciting developments for eCommerce SEO has been Google’s ability to identify those doing general research and those who enter search terms that intend to buy. Imagine if your eCommerce website was optimized for the latter group and the difference it could make to your revenue and profits.
View our: SEO Case Studies
“SEO Perth Experts have been instrumental in growing our ecommerce business, All Things Nice. We started out with no rankings and traffic and quickly grew by being on the first page in the top positions for lots of our target keywords. I highly recommend SEO Perth Experts.”
Emma, Director
All Things Nice – allthingsnice.com.au
Shopify: This platform empowers businesses with impressive features and tools. However, without strategic SEO, even the best eCommerce platform can’t drive customer engagement and increase sales. Shopify has a user-friendly interface, a wide selection of templates, and an integrated payment gateway, but unlocking its full potential necessitates an efficient SEO strategy.
WooCommerce: As a versatile WordPress plugin, WooCommerce provides a level of customizability that is a boon for businesses of all sizes. Yet, your WooCommerce site may not reach its full potential without targeted SEO. Our experts understand the unique SEO needs of WooCommerce sites, creating custom strategies to improve visibility and customer engagement.
BigCommerce: With its advanced built-in features and scalability, BigCommerce serves businesses well. However, exploiting these offerings and staying ahead in this competitive world requires powerful SEO. Our team at SEO Perth Experts has the experience and expertise to optimise your BigCommerce store for enhanced visibility.
Magento: Renowned for its robustness, Magento is designed to cater to the complex needs of enterprise-level businesses. However, navigating its sophisticated features and driving traffic requires strategic SEO. We are adept at delivering tailored Magento SEO solutions to attract more traffic and drive conversions.
PrestaShop: Despite having over 300 features, a PrestaShop eCommerce site can only truly thrive with an effective SEO strategy. Our SEO experts know to leverage these features and optimise your online store, boosting visibility and increasing sales.
OpenCart: While OpenCart offers a simple and quick start with its powerful features, implementing effective SEO is crucial to establish a successful OpenCart store. Our dedicated team ensures your OpenCart store is visible to the right audience, driving traffic and increasing sales.
WIX: Known for its user-friendly interface, WIX is an ideal platform for small businesses. But with the growing competition in the online world, standing out requires more than just a user-friendly platform. It requires professional SEO. At SEO Perth Experts, we provide tailored WIX SEO strategies to enhance your visibility. WIX v WordPress
Squarespace: While Squarespace is famous for its elegant designs, a great-looking website won’t automatically attract visitors. The robust SEO strategies drive organic traffic to your Squarespace store. We use the latest SEO techniques to improve your Squarespace store’s visibility and attract more customers.
Amazon: As the world’s largest eCommerce platform, Amazon offers immense possibilities. But your Amazon store needs robust SEO to stand out among the millions of sellers. Our Amazon SEO strategies boost your product visibility and increase sales.
Obviously, a process must be followed to get an eCommerce website ranking consistently for a whole series of buyer search terms, so let’s look at them in some detail.
SEO Audit: To get where you want to go, you need to know where you are, and that is what an SEO audit does regarding how your eCommerce website is performing. It will show what and where the issues are. It can also identify opportunities in terms of what your competition is doing and highlight easy changes we can make to your website that will have an immediate and positive impact on your eCommerce website’s SEO.
Keyword Research: To optimize your eCommerce website, we need to know what keywords we will target. This research will let us see what keywords are easy to rank for and which will take effort. It will also highlight some keywords you may have previously overlooked, especially long-tail keywords, which can bring lots of traffic to your website.
Keyword Deployment: This is where the rubber hits the road, and we take the keywords identified in our research and deploy them on your website. This can take many forms, but some more common ones are meta descriptions, page titles, product descriptions, and image alt texts. That last one is especially effective given that most eCommerce sites have many images, but very few use alt text.
Website Optimisation: This will see us carry out many optimisation strategies and actions that would be part of any normal website SEO campaign. Improving metadata and enhancing the internal linking structure are just two of the many actions we can take.
Optimising Product Pages: Although we will be optimising your entire website, an important aspect is looking at every product page and optimising it too. This is where many of your long-tail keywords will be used for specific brands, products and model variations. An example is optimising a page selling blue plastic cake spatulas for ‘blue plastic cake spatula’ instead of just ‘cake spatula’.
Content Strategy Implementation: Throughout your website, you will have content of different types. We ensure that all of it is fully optimised and that any new content we add to your eCommerce website is of the highest quality. If you do not yet have a blog, we will likely create one, and even if you do, we will add to it to let Google see your eCommerce site provides valuable and interesting information to visitors. Other content can include videos and infographics, which will certainly make you stand out from the competition when potential customers visit your website.
Our exceptional SEO services have helped businesses of all sizes flourish. Emma, the Director of All Things Nice, highly recommends us for our instrumental role in her eCommerce business growth. Likewise, Sheree McRae from Waist Trainers Australia has been a satisfied customer for 3 years, praising us for consistently high page rankings and impressive SEO results.
We are proud to share the success stories of two of our esteemed clients, Kiss My Axe and The Balcony Garden. By collaborating with us, Kiss My Axe has seen a dramatic increase in organic traffic, up by 981.59%, and The Balcony Garden has experienced an impressive 644.9% rise in organic traffic. These cases demonstrate the transformative power of our tailored SEO strategies.
At SEO Perth Experts, we aim to replicate and even exceed these successes for your eCommerce business. Regardless of your platform or scale, we’re ready to help you take your online presence to the next level. Contact our team today, and let’s get started on your journey to digital success.
What our clients say
Matthew Bottecchia, Director of Integral Fire Protection
“Professional SEO Company with great support. I have had a great experience with SEO Perth Experts, and would definitely recommend them to anyone looking to have professional SEO work done. I would like to thank you for your hard work in getting outstanding results for our website.”
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