eCommerce SEO Process
Obviously, a process must be followed to get an eCommerce website ranking consistently for a whole series of buyer search terms. So, let’s look at them in some detail:
1. SEO Audit
To get where you want to go, you need to know where you are, and that is what an SEO audit does regarding how your eCommerce website is performing.
It will show what and where the issues are.
It can also identify opportunities in terms of what your competition is doing and highlight easy changes we can make to your website.
These changes will have an immediate and positive impact on your eCommerce website’s SEO.
2. Keyword Research
To optimise your eCommerce website, we need to know what keywords we will target.
This research will let us see what keywords are easy to rank for and which will take effort.
It will also highlight some keywords you may have previously overlooked, especially long-tail keywords, which can bring lots of traffic to your website.
3. Keyword Deployment
This is where the rubber hits the road, and we take the keywords identified in our research and deploy them on your website.
This can take many forms, but some more common ones are the following:
- meta descriptions
- page titles
- product descriptions
- and image alt texts
That last one is especially effective given that most eCommerce sites have many images, but very few use alt text.
4. Website Optimisation
This will see us carry out many optimisation strategies and actions that would be part of any normal website SEO campaign.
Improving metadata and enhancing the internal linking structure are just two of the many actions we can take.
5. Optimising Product Pages
Although we will be optimising your entire website, an important aspect is looking at every product page and optimising it too.
This is where many of your long-tail keywords will be used for specific brands, products and model variations.
An example is optimising a page selling blue plastic cake spatulas for ‘blue plastic cake spatula’ instead of just ‘cake spatula’.
6. Content Strategy Implementation
Throughout your website, you will have content of different types.
We ensure that all of it is fully optimised and that any new content we add to your eCommerce website is of the highest quality.
If you don’t have a blog, we’ll likely create one. If you do, we’ll add more content to show Google that your eCommerce site offers valuable information.
Videos and infographics can also help you stand out when customers visit your site.
eCommerce Success Stories
We are helping flourish businesses of all sizes across the world by providing exceptional SEO services.
Our eCommerce business has flourished to new heights with the efforts of Emma, Director of All Things Nice, who would highly recommend us.
Sheree McRae from Waist Trainers Australia is another happy customer and a satisfied client for 3 years with great page ranking and SEO results.
Here we are very proud to share the success stories of two of our best clients, Kiss My Axe and The Balcony Garden.
Kiss My Axe has witnessed a monumental 981.59% surge in organic traffic by partnering with us, while The Balcony Garden had an impressive hike of 644.9% in organic traffic.
Here are some cases explaining how our personalised SEO strategies work wonders.
At SEO Perth Experts, we hope to achieve—and surpass—these eCommerce successes for your business.
We are here to help you take your online presence to the next level, regardless of your platform or scale.
Reach out to us today, and let’s begin your path to digital success.
What our clients say
Matthew Bottecchia, Director of Integral Fire Protection
“Professional SEO Company with great support. I have had a great experience with SEO Perth Experts, and would definitely recommend them to anyone looking to have professional SEO work done. I would like to thank you for your hard work in getting outstanding results for our website.”
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