Let’s be real – when you’re running a small business, every dollar counts. While big companies can throw thousands at their SEO each month, you need to be smarter with your resources. This guide will show you exactly where to focus your efforts for maximum impact without breaking the bank.
Start With What You Can Control
Before spending a cent, there are several high-impact SEO activities you can do yourself:
Google Business Profile – It’s Free and Powerful
Your Google Business Profile (formerly Google My Business) is absolutely crucial, and it costs nothing but time. Focus on:
- Complete, accurate business information
- Regular posts and updates
- Responding to reviews
- Adding photos regularly
Website Basics – The Foundation
Even with a tight budget, you can nail the basics:
- Clear business description
- Accurate contact information
- Service/product descriptions
- Location details
Low-Cost, High-Impact Activities
Content Creation
You know your business better than anyone. Start writing about:
- Frequently asked questions
- Industry insights
- How-to guides
- Service explanations
The key is writing naturally about what you know – don’t worry about being perfect, focus on being helpful.
