It is often baffling to see experienced webmasters or website owners who use both SEO and paid advertising (Google Ads), but who never realise they complement each other in so many ways. They are blissfully unaware that by combining both strategies and using some of the data that Google Ads marketing can generate, they could enhance their SEO and rankings further than they already have.
From the outset, we must appreciate that each business’s ability to implement a Google Ads campaign will be tempered by the resources they have, not least of which will be their budget. However, even if you only have the means to set up a few small campaigns, you should do so, for the advantages in relation to your SEO which are set out below.
#1 Gaining Visibility for Keywords at The Top of The SERPs
Whenever you do search on Google at the top of the results you will see three of four listings with a little yellow box that has the word ‘Ad’ in it. This indicates that those listings have used Google Ads to appear there. Apart from the obvious benefit of having a 63% chance of your website link being clicked, being at the top of the paid results can help your organic rankings in the longer run.
Assuming your website is optimised, users who click through will spend time on your site and be clicking through pages, which is seen by Google as a positive. You also gain more authority and trust when you have a paid ad appearing on Google’s results. The goal is to get to the point where you appear at the top of both the organic and paid results. That is when you can really claim to be established.
