What’s Better: SEO or Google Ads? An Honest Comparison

By Peter Brittain on November 18, 2024 in SEO, Google Ads

Most business owners come to me wanting a simple answer to this question.

But we all wish it were that simple.

After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:

Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.

We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.

How Important Are Citations For SEO?

By Peter Brittain on June 27, 2023 in SEO

Any citation seems a simple reference, but for SEO, especially in the position of local search, that is vital.

After all, firms seeking their own little bit of fame in the digital world can’t afford not to pay attention to citations.

This is why citations are such an important part of a successful SEO strategy; they can either make you or break you.

What Are Citations?

An SEO citation is any mention of your business name, address, and phone number (NAP) on the internet. This information should be uniform across all platforms, ranging from local listings to social networking sites and even other websites.

Consider citations as trust signals for search engines like Google.

Core Google Algorithm Update June 2021

By Peter Brittain on July 2, 2021 in SEO

On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.

This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.

So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.

How Do I Know If My SEO Is Working?

By Peter Brittain on July 21, 2020 in SEO

The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.

From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?

Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?

How To Increase Visitor Activity and Sales Conversions On Your Website

By Peter Brittain on March 8, 2020 in SEO

No matter how much you have spent on your website, and regardless of how awesome your website looks, one thing you must remember is, it is nothing more than a bauble if it doesn’t help to generate revenue for your business.

Now it’s true that some websites are not built specifically for selling and are seen merely as a corporate hub designed to promote the company’s brand. There is nothing wrong with this, especially for large corporations and multi-national organisations; however, for local businesses, websites serve a much different purpose, which, sadly, they often fail to fulfil for a variety of reasons.