Category: SEO

If there is one aspect of SEO upon which more content is written than any other, then, ironically, it is content. Ironically is probably the wrong word to use as ‘Justifiably’ would have been more appropriate, given how important content is to SEO and helping websites rank.

One reason so much is written about content is because it is a very effective way, and in most cases, a straightforward way, of enhancing a website’s SEO, especially in the eyes of Google.

However, its perceived easiness is the main reason why so many business owners get it entirely wrong when they create or purchase content for their websites.

Continue Reading..

The internet has billions of web pages, and many of them are competing to be noticed by Google in order to move up the search rankings for that coveted page one of results. There are lots of SEO tactics and strategies that will help achieve this, and one of the most important is optimizing the page for the keywords you want to rank for. Here are some very simple ways to ensure that any, and all web pages on your website have the best chance of improving their ranking with the use of keywords.

Researching Keywords
The mystique surrounding keywords, and how best to optimize for them has led to countless theories and complicated strategies about how it should be done. In reality, optimizing a page for keywords is not that difficult, and only requires some very straightforward actions.

Keywords for SEO
The first of these is to do proper keyword research to establish which keywords and keyword phrases you need to target to be able to challenge those sites which currently occupy the first page of results within your niche. There are numerous keyword research tools available, with the most obvious one being the free AdWords keyword tool that Google offers.

If you really want to dig deep, to the extent that you know what keywords your competitors are targeting, how highly they rank for those keywords, and where they are getting backlinks from, paid tools such as Ahrefs can give you all that information. It cannot be stressed enough how important this sort of keyword research is. It can mean the difference between knowing exactly what keywords to target and then creating the content to match versus aimlessly creating content that achieves nothing.

Continue Reading..

It is often baffling to see experienced webmasters or website owners who use both SEO and paid advertising (Google Ads), but who never realise they complement each other in so many ways. They are blissfully unaware that by combining both strategies and using some of the data that Google Ads marketing can generate, they could enhance their SEO and rankings further than they already have.

From the outset, we must appreciate that each business’s ability to implement a Google Ads campaign will be tempered by the resources they have, not least of which will be their budget. However, even if you only have the means to set up a few small campaigns, you should do so, for the advantages in relation to your SEO which are set out below.

#1 Gaining Visibility for Keywords at The Top of The SERPs

Whenever you do search on Google at the top of the results you will see three of four listings with a little yellow box that has the word ‘Ad’ in it. This indicates that those listings have used Google Ads to appear there. Apart from the obvious benefit of having a 63% chance of your website link being clicked, being at the top of the paid results can help your organic rankings in the longer run.

Assuming your website is optimised, users who click through will spend time on your site and be clicking through pages, which is seen by Google as a positive. You also gain more authority and trust when you have a paid ad appearing on Google’s results. The goal is to get to the point where you appear at the top of both the organic and paid results. That is when you can really claim to be established.

Continue Reading..