Category: SEO

Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field 

In 1998, the SEO business was really different – Alta Vista was still a major player, and Google wasn’t even born yet.

As technology and digital marketing strategies continue to evolve, one constant remains: companies must be found in the places where their customers are searching.

Today I divide my time between Perth and Bali, providing a perspective that is truly international and local in turn.

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Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.

It is a choice that could affect your business for a long time, potentially years to come.

Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.

Key insights to understanding the Perth SEO market

Within the Perth SEO market you can find a wide variety of agencies that offer a range of services. The local market offers an interesting mix that includes

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Citations might seem like a simple reference, but they play a crucial role in boosting SEO, particularly in local search rankings. In today’s competitive digital environment, businesses vying for local dominance cannot afford to overlook the significance of citations.

Let’s break down why citations are so pivotal in a successful SEO strategy, and how they can make or break your online visibility.

What Are Citations?

A citation in SEO refers to any mention of your business’s name, address, and phone number (NAP) online. These details should be consistent across all platforms, whether it’s a local directory, social media, or even another website.

Think of citations as trust signals for search engines like Google.

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On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.

This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.

So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.

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The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.

From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?

Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?

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