Category: SEO

Choosing an SEO company in Perth is a significant decision that can impact your business for years to come. Rather than giving you a simple list of companies, let’s explore how to evaluate and select the right SEO partner for your needs.

Understanding the Perth SEO Market

The Perth SEO market includes everything from large digital agencies to freelance consultants.

What’s interesting about our market is its mix of:

• Established agencies with long track records
• Boutique firms specializing in specific industries
• National companies with Perth offices
• Independent consultants and specialists

Key Factors in Choosing an SEO Company

Proven Track Record

Look for companies that can demonstrate:

• Verifiable client results
• Long-term client relationships
• Clear case studies with real data

Don’t just accept vague promises of “first page rankings” – ask for specific examples and results.

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Introduction

Citations might seem like a simple reference, but they play a crucial role in boosting SEO, particularly in local search rankings. In today’s competitive digital environment, businesses vying for local dominance cannot afford to overlook the significance of citations.

Let’s break down why citations are so pivotal in a successful SEO strategy, and how they can make or break your online visibility.

What Are Citations?

A citation in SEO refers to any mention of your business’s name, address, and phone number (NAP) online. These details should be consistent across all platforms, whether it’s a local directory, social media, or even another website.

Think of citations as trust signals for search engines like Google.

The more consistent and widespread your citations are, the more trustworthy your business appears, which can result in better local search rankings.

Local Citations vs. Structured Citations

Citations can be categorized into two main types: local and structured.

Local Citations: These occur when your business is mentioned on a website like a local business directory or in a local blog. Even mentions in an online newspaper count. Local citations are essential for building a connection with the community and making your business visible in local searches.

Structured Citations: These are listings in business directories or on social media platforms. Sites like Google My Business, Bing, Yelp, and Yellow Pages are classic examples of where your NAP can be listed in a structured manner.

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On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.

This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.

So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.

The update is one of two being released in June, with the other being an update relating to ‘Page Experience’. The number of changes in this core update is so large, that Google is actually releasing the update in two parts; the first part in June, and the second part in July, so just like London buses, you wait for one update, and then several come along, one after the other!

Obvious there may be concern amongst those with vested interests in their website’s ranking that two updates, across 2 consecutive months, might cause a great deal of volatility, but Google has given assurances that most websites will not feel or see any significant impact to their rankings.

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The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.

From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?

Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?

One way could be to micro-manage so that you check every single piece of data. However, for most business owners, especially those who value their time, that might be regarded as overkill.

By that, we mean if you want to check hourly for how much traffic you are getting, you can, but it is not necessary, or indeed useful. Checking data to that degree is not an effective use of your time, and in fact, even the SEO experts do not check data that often…well most of the sane ones do not.

There are basically three result areas that will give you a strong indication as to whether an SEO campaign is achieving its objectives, and they are rankings, traffic, and leads/sales.

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