Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field

By Peter Brittain on November 23, 2024 in SEO

Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field

In 1998, the SEO business was really different – Alta Vista was still a major player, and Google wasn’t even born yet.

As technology and digital marketing strategies continue to evolve, one constant remains: companies must be found in the places where their customers are searching.

Today I divide my time between Perth and Bali, providing a perspective that is truly international and local in turn.

Choosing the Best SEO Company in Perth

By Peter Brittain on November 21, 2024 in SEO

Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.

It is a choice that could affect your business for a long time, potentially years to come.

Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.

Key insights to understanding the Perth SEO market

Within the Perth SEO market you can find a wide variety of agencies that offer a range of services. The local market offers an interesting mix that includes

What’s Better: SEO or Google Ads? An Honest Comparison

By Peter Brittain on November 18, 2024 in SEO, Google Ads

Most business owners come to me wanting a simple answer to this question.

But we all wish it were that simple.

After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:

Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.

We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.

How Important Are Citations For SEO?

By Peter Brittain on June 27, 2023 in SEO

Any citation seems a simple reference, but for SEO, especially in the position of local search, that is vital.

After all, firms seeking their own little bit of fame in the digital world can’t afford not to pay attention to citations.

This is why citations are such an important part of a successful SEO strategy; they can either make you or break you.

What Are Citations?

An SEO citation is any mention of your business name, address, and phone number (NAP) on the internet. This information should be uniform across all platforms, ranging from local listings to social networking sites and even other websites.

Consider citations as trust signals for search engines like Google.

Core Google Algorithm Update June 2021

By Peter Brittain on July 2, 2021 in SEO

On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.

This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.

So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.