Having spent over a decade helping businesses boost their online presence, one question keeps popping up: “What’s the difference between on-page and off-page SEO?” Let me break this down using real examples from my experience with Perth businesses.

Understanding the Distinction Through Real Results

Let me share a story that perfectly illustrates both aspects. When Seasons Bali approached us in December 2023, they needed a complete overhaul of both their on-page and off-page elements. The results? A stunning 182% increase in organic traffic. But how did we achieve this? Let’s dive into the details.

On-Page SEO: The Foundation of Success

Think of on-page SEO as your house’s infrastructure – it’s everything you can control directly on your website. Here’s how we applied this for real clients:

Technical Elements

When working with Kid Speak, a Perth speech pathology practice, we focused heavily on on-page optimisation. As their Principal Speech Pathologist, Bianca Chaney, later reported: “The SEO campaign has been really effective. We have now been at full capacity for a few months.”

Key on-page elements we addressed included:

Content Structure

Clear heading hierarchy
Properly formatted meta descriptions
Strategic keyword placement
Mobile-friendly formatting

Technical Setup

Speed optimisation
XML sitemaps
Robots.txt configuration
Internal linking structure

User Experience

Mobile responsiveness
Clear navigation paths
Fast loading times
Accessible design

On-Page SEO Services

With on-page optimisation you have much greater control, for the simple reason that you own the website. This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.

This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results. Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.

On-page SEO might be somewhat easier to implement as it is done on a website we have complete access to, but that does not give us the green light to actions that neither provide long-term results nor could jeopardize a website completely. We have the skills, ability, and experience to rank your website the correct way and in a way that Google welcomes rather than seeks to punish. Below are some of those individual on-page SEO services that we offer.

Optimisation Of Metadata

We have been mentioning Google a lot with respect to ranking factors, and a group of optimisations which helps Google to identify what a website is trying to rank for is its metadata. Metadata is the word used to describe specific elements of a website’s coding and it acts as a form of signposting throughout that website, with some metadata hidden from view, and other metadata visible to anyone who visits the site.