Category: Off-Page SEO

Domain Authority falls under the category of Off-page SEO metrics.

It’s a predictive ranking score developed by Moz that estimates how likely a website is to rank in search engine results pages (SERPs).

While not an official Google ranking factor, it’s considered part of off-page SEO because it primarily measures external factors like:

• The quantity and quality of backlinks pointing to your domain
• The authority of the sites linking to you
• The overall link profile of your website

Unlike on-page SEO factors (which focus on content optimization and technical elements within your website), Domain Authority looks at external signals that indicate your site’s reputation and trustworthiness across the broader internet ecosystem.

Continue Reading..