Category: Off-Page SEO

What’s the Difference Between On-Page and Off-Page SEO?

By Peter Brittain on August 5, 2024 in On-Page SEO, Off-Page SEO

Having spent over a decade helping businesses boost their online presence, one question keeps popping up: “What’s the difference between on-page and off-page SEO?” Let me break this down using real examples from my experience with Perth businesses.

Understanding the Distinction Through Real Results

Let me share a story that perfectly illustrates both aspects. When Seasons Bali approached us in December 2023, they needed a complete overhaul of both their on-page and off-page elements.

The results?

A stunning 182% increase in organic traffic. But how did we achieve this? Let’s dive into the details.

Ways to Boost the Domain Authority of Your Website

By Peter Brittain on March 5, 2019 in Off-Page SEO

Domain Authority falls under the category of Off-page SEO metrics.

It’s a predictive ranking score developed by Moz that estimates how likely a website is to rank in search engine results pages (SERPs).

While not an official Google ranking factor, it’s considered part of off-page SEO because it primarily measures external factors like:

The quantity and quality of backlinks pointing to your domain
The authority of the sites linking to you
The overall link profile of your website

Unlike on-page SEO factors (which focus on content optimization and technical elements within your website), Domain Authority looks at external signals that indicate your site’s reputation and trustworthiness across the broader internet ecosystem.