Having spent over a decade helping businesses boost their online presence, one question keeps popping up: “What’s the difference between on-page and off-page SEO?” Let me break this down using real examples from my experience with Perth businesses.
Understanding the Distinction Through Real Results
Let me share a story that perfectly illustrates both aspects. When Seasons Bali approached us in December 2023, they needed a complete overhaul of both their on-page and off-page elements. The results? A stunning 182% increase in organic traffic. But how did we achieve this? Let’s dive into the details.
On-Page SEO: The Foundation of Success
Think of on-page SEO as your house’s infrastructure – it’s everything you can control directly on your website. Here’s how we applied this for real clients:
Technical Elements
When working with Kid Speak, a Perth speech pathology practice, we focused heavily on on-page optimisation. As their Principal Speech Pathologist, Bianca Chaney, later reported: “The SEO campaign has been really effective. We have now been at full capacity for a few months.”
Key on-page elements we addressed included:
Content Structure
- Clear heading hierarchy
- Properly formatted meta descriptions
- Strategic keyword placement
- Mobile-friendly formatting
Technical Setup
- Speed optimisation
- XML sitemaps
- Robots.txt configuration
- Internal linking structure
User Experience
- Mobile responsiveness
- Clear navigation paths
- Fast loading times
- Accessible design
