Category: Off-Page SEO


When I help businesses grow their SEO, it’s common for people to ask me this question:

“So, what’s the difference between on-page and off-page SEO?”

Onwards to a quick blog that provides some examples of what has been done to my clients in Perth!

Seasons Bali are the latest clients who came to us in December 2023 for both a total overhaul of on-page and another altogether in off-page itself.

With this kind of traffic from search engines alone, they’re at 182% compared to the previous month! How did we manage that? Read on for more.

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Domain Authority falls under the category of Off-page SEO metrics.

It’s a predictive ranking score developed by Moz that estimates how likely a website is to rank in search engine results pages (SERPs).

While not an official Google ranking factor, it’s considered part of off-page SEO because it primarily measures external factors like:

  • The quantity and quality of backlinks pointing to your domain
  • The authority of the sites linking to you
  • The overall link profile of your website

Unlike on-page SEO factors (which focus on content optimization and technical elements within your website), Domain Authority looks at external signals that indicate your site’s reputation and trustworthiness across the broader internet ecosystem.

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Client success stories

Principal Landscapes SEO Case Study
409% Increase in organic traffic

VIEW → Case Study

Brilliance Carpet Cleaning SEO Case Study
448% Increase in organic traffic

VIEW → Case Study

SEO Case Study -Robertson Hayles
189% Increase in organic traffic

VIEW → Case Study

Let’s do great work together.

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