After years of helping Perth businesses succeed online, I’ve learned that mobile SEO isn’t optional – it’s essential. Let me share real strategies and results from businesses that have mastered mobile optimization.

The Mobile-First Reality: A Perth Success Story

When Seasons Bali approached us in December 2023, their mobile performance needed serious attention. After implementing a comprehensive mobile optimization strategy, they saw a remarkable 182% increase in organic traffic. Here’s how we did it.

Understanding Mobile SEO Through Real Results

Principal Pools + Landscapes provides an excellent example of mobile optimization success. As Cullen Long, their Director, shares: “Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online.”

Key mobile improvements included:

Page speed optimization
Responsive design implementation
Touch-friendly navigation
Content restructuring

In recent times, Google has made a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.

No doubt, it brought a collective sigh of relief for those who have no idea what mobile indexing is and, therefore, no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.

In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.

Why Is Mobile-First Indexing Happening?

As a business owner, It can’t have escaped your notice that more and more of your customers are interacting with your online properties via their mobile devices. By properties, we mean not just your website but your social media pages as well.

It has also not escaped Google’s notice either, but for them, the trend is not just with regards to people going online via their mobile devices, but them also searching whilst on their mobile devices too.

This has developed to the point whereby we have crossed the point there are now more searches carried out on Google via mobile devices than there are via desktop computers or laptops.

As such Google has determined that it needs to change how it presents search results to take account of this, and that change is called mobile-first indexing.