Category: Local SEO

As someone who’s spent years helping Perth businesses climb the Google rankings ladder, I’ve seen firsthand what works and what doesn’t. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.

The Perth Success Stories That Shaped My Approach

Let me start with a real story that perfectly shows what’s possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they’ve seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.

“Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online,” shares Cullen Long, Director at Principal Pools + Landscapes.

The Three Pillars of Local Ranking Success

1. Technical Foundation

One of our most striking transformations came from Brilliance Carpet Cleaning. When they approached us, their key terms were nowhere to be found in Google’s results. Today, they rank on page one for 92% of their target keywords.

Here’s what we tackled first:

• Page load speed optimisation
• Mobile responsiveness improvements
• Internal link structure fixes
• Broken link repairs

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You’re in the right place if you’ve been scratching your head about NAP and its importance for Google and SEO.

What is NAP?

Let’s clarify what NAP means. NAP stands for Name, Address, and Phone number. It’s the basic contact information for your business that you see all over the internet.

Why Google Cares About NAP

Back in 2015, we started working with Robertson Hayles Lawyers in Perth. They struggled to get noticed online, barely scraping onto the first page for their key search terms. One of the first things we tackled was their NAP consistency.

You can see how we helped Robertson Hayles Lawyers improve their online presence in our case study here

When your NAP is consistent across the web, it signals to Google that your business is legitimate and trustworthy.

Builds Trust and Credibility

Think about it from a user’s perspective. Would you fully trust them if you’re looking for a local business and you see conflicting information about their location or phone number?

Google feels the same way.

Consistent NAP information builds trust not just with potential customers but with search engines too.

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Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.

There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.

Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.

Google My Business: Normally abbreviated to ‘GMB‘ this is arguably the most important ranking factor that exists for local businesses. It is essentially set up to let Google know what your local business is about. You need to include the business category, your business address, highly relevant keywords in the title, and even having your opening hours is a plus.

Linking: With backlinks, it is important that you focus on the type and quality of the backlinks rather than simply trying to amass as many as possible. By all means, try for high numbers of links, but make them quality links. Link signals which are especially influential in local ranking are the anchor text used and the authority of the websites that the backlinks are coming from.

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It is an obvious fact that small businesses do not have the financial resources of large national and international companies and that means that their marketing budgets are going to be much smaller too. This might suggest that the chances of smaller businesses being able to compete on Google for search traffic are slim, but thanks to SEO, that is not the case.

The first fact we need to outline is that when it comes to Google’s ranking algorithms it does not know how big a company is, how much profit it makes or how big its marketing budget is. When crawling that company’s website and analysing everything else that contributes to ranking the currency isn’t cents and dollars, it is links and optimisation.

You could argue that because of their substantial budgets, large companies can afford to pay marketing teams or outsource to large agencies, and that is true. It is also the case that those resources will afford them the means to build up their backlinks, content and social media profiles quicker, and to a greater degree, than a small company that only operates in one city.

However, it is also the case that larger companies tend to veer their marketing budget more towards paid advertising than small companies do, meaning that they often ignore many of the actions and optimisation that could improve their organic rankings. This often mean a small company with a properly optimised website and an ever-increasing number of backlinks, can outrank bigger companies, especially when it comes to ranking locally.

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