If you keep a keen eye on online marketing, SEO, and website development, you must surely have come across the term ‘funnel’ in a blog post, article, or even an online ad.
If you have never heard the term, we’ll explain what they are compared to normal websites. For those who have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies.
Websites as we currently know them come in all sizes and with multiple reasons for their existence. Some have only 4 or 5 pages; others have hundreds. Some websites exist to inform, others to entertain, and if you are a local business with a website it is safe to say that you want it to generate leads and/or sales for your business.
The problem that is increasingly becoming a problem is that the way in which the internet is used today doesn’t always lend itself to large-scale websites. The days of computer users sitting at desks, staring at their screens as they surf for hours on end through websites are coming to an end. Nowadays, with super-fast broadband and the majority of internet usage happening on mobile devices, users’ attention spans are diminishing.
