What are Long Tail Keywords and how can you use them for your SEO?
If you have been looking for information on SEO and SEO companies, you may have come across the term ‘Long Tail Keywords’ and wondered what it meant. Well, long-tail is nothing to do with furry animals but is in fact, an SEO technique that, if used correctly, can help to generate increased traffic to websites and other online properties.
At the core of long-tail SEO are Long Tail Keywords, which are keywords that contain more than two words. You won’t be surprised to know that keywords with only one or two words are called short-tail keywords. Examples of short-tail keywords in the dog niche would be ‘kennel’ and ‘dog grooming’, and in the technology niche, ‘laptop’ and ‘computer keyboard’.
If a website owner were to try and rank for any of those keywords, they would be competing against tens of thousands of other websites, and many of them will be websites owned by some of the biggest online companies in the world. It is safe to say that most local marketing budgets are not going to be able to compete with the likes of companies whose SEO budget is almost unlimited.
So, how can you compete online and get traffic to your website? Well, the answer is long-tail SEO, and employing any number of Long Tail Keywords that you can rank for. A key point to note is that your competition online isn’t the Amazon of this world, it is the websites owned by other companies operating in your niche or market, and who do so within your local area.
