As Perth businesses increasingly look to expand their reach beyond local markets, international SEO has become crucial for success. Through helping local companies establish their global online presence, I’ve discovered what it takes to succeed in international markets.

Here is a case study of a business we have successfully expanded its footprint globally.

International Success: A Case Study

Seasons Bali represents one of our most successful international SEO implementations. We first started working with Seasons way back around 2010 when we developed a new website for them and ran some very successful Google Ads campaigns and a long running SEO campaign.

In December 2023, I had a meeting with the Seasons team via Zoom and then in person at their offices in Kerobokan during my next business trip to Bali the same month.

After a bit of research, it was quite easy to see that they faced the unique challenge of attracting clients from multiple countries while maintaining their strong local presence in Bali and across Australia.

Our goal was for Seasons to be an option for search engine users when they are researching rehab centres in any location they may be. So if they’re in Perth and search for ‘Drug Rehab Perth’, then Seasons’ local Perth page appears in the search results offering the person searching their drug rehab treatments that are located in Bali. This can work well because the person searching for this service may not have even considered Bali as a location for treatment.

Their initial international challenges included: