How To E-A-T Your Way to The Top Of The Search Engines

By Peter Brittain on June 5, 2020 in Ranking Factors

Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise – Authority – Trustworthiness. Given that E-A-T is something that Google’s algorithms are focused on, it is something every website owner needs to understand.

Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.

How to Keep Visitors on Your Website Longer

By Peter Brittain on May 18, 2020 in Conversions, Website UX

Here are 5 Ways To Ensure Your Website Visitors Stay Longer.

Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google itself.

They have moved from simply ranking websites based on how relevant they are to the search term to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.

As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.

Using Video As An Integral Part of Your Marketing and SEO

By Peter Brittain on April 22, 2020 in Video SEO

If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.

The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google’s benefit and your website’s rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.

How To Increase Visitor Activity and Sales Conversions On Your Website

By Peter Brittain on March 8, 2020 in SEO

No matter how much you have spent on your website, and regardless of how awesome your website looks, one thing you must remember is, it is nothing more than a bauble if it doesn’t help to generate revenue for your business.

Now it’s true that some websites are not built specifically for selling and are seen merely as a corporate hub designed to promote the company’s brand. There is nothing wrong with this, especially for large corporations and multi-national organisations; however, for local businesses, websites serve a much different purpose, which, sadly, they often fail to fulfil for a variety of reasons.

Funnels and Why They Are So Effective

By Peter Brittain on February 21, 2020 in Lead Generation

If you keep a keen eye on online marketing, SEO, and website development, you must surely have come across the term ‘funnel’ in a blog post, article, or even an online ad.

If you have never heard the term, we’ll explain what they are compared to normal websites. For those who have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies.