What Is Mobile-First Indexing?
In recent times, Google has made a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.
No doubt, it brought a collective sigh of relief for those who have no idea what mobile indexing is and, therefore, no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.
In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.
How Do I Know If My SEO Is Working?
The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.
From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?
Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?
Google’s Top 10 Ranking Factors In 2020
It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.
Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.
#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.
#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.
How To E-A-T Your Way to The Top Of The Search Engines
Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise - Authority - Trustworthiness. Given that E-A-T is something that Google's algorithms are focused on, it is something every website owner needs to understand.
Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.
How to Keep Visitors on Your Website Longer
Here are 5 Ways To Ensure Your Website Visitors Stay Longer.
Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google itself.
They have moved from simply ranking websites based on how relevant they are to the search term to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.
As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.
Using Video As An Integral Part of Your Marketing and SEO
If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.
The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google's benefit and your website's rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.
How To Increase Visitor Activity and Sales Conversions On Your Website
No matter how much you have spent on your website, and regardless of how awesome your website looks, one thing you must remember is, it is nothing more than a bauble if it doesn’t help to generate revenue for your business.
Now it’s true that some websites are not built specifically for selling and are seen merely as a corporate hub designed to promote the company’s brand. There is nothing wrong with this, especially for large corporations and multi-national organisations; however, for local businesses, websites serve a much different purpose, which, sadly, they often fail to fulfil for a variety of reasons.
Funnels and Why They Are So Effective
If you keep a keen eye on online marketing, SEO, and website development, you must surely have come across the term 'funnel' in a blog post, article, or even an online ad.
If you have never heard the term, we'll explain what they are compared to normal websites. For those who have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies.
How SEO Can Help Small Businesses Compete on Google Search
It is an obvious fact that small businesses do not have the financial resources of large national and international companies and that means that their marketing budgets are going to be much smaller too. This might suggest that the chances of smaller businesses being able to compete on Google for search traffic are slim, but thanks to SEO, that is not the case.
The first fact we need to outline is that when it comes to Google's ranking algorithms it does not know how big a company is, how much profit it makes or how big its marketing budget is. When crawling that company's website and analysing everything else that contributes to ranking the currency isn't cents and dollars, it is links and optimisation.
Why Your SEO Must Include Google’s Keyword Order of Importance
If you have researched SEO in any way, you will have undoubtedly discovered a lot of discussions about keywords. Keywords and their importance to SEO have had many business owners scratching their heads, wondering how they work.
Even to those with a modicum of marketing knowledge, keywords can be a source of huge frustration as they try to work out which ones to optimise for and where to have those keywords positioned on their website or on other websites in links back to theirs.
What Is Mobile-First Indexing?
In recent times, Google has made a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.
No doubt, it brought a collective sigh of relief for those who have no idea what mobile indexing is and, therefore, no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.
In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.
How Do I Know If My SEO Is Working?
The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.
From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?
Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?
Google’s Top 10 Ranking Factors In 2020
It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.
Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.
#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.
#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.
How To E-A-T Your Way to The Top Of The Search Engines
Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise - Authority - Trustworthiness. Given that E-A-T is something that Google's algorithms are focused on, it is something every website owner needs to understand.
Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.
How to Keep Visitors on Your Website Longer
Here are 5 Ways To Ensure Your Website Visitors Stay Longer.
Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google itself.
They have moved from simply ranking websites based on how relevant they are to the search term to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.
As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.
Using Video As An Integral Part of Your Marketing and SEO
If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.
The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google's benefit and your website's rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.
How To Increase Visitor Activity and Sales Conversions On Your Website
No matter how much you have spent on your website, and regardless of how awesome your website looks, one thing you must remember is, it is nothing more than a bauble if it doesn’t help to generate revenue for your business.
Now it’s true that some websites are not built specifically for selling and are seen merely as a corporate hub designed to promote the company’s brand. There is nothing wrong with this, especially for large corporations and multi-national organisations; however, for local businesses, websites serve a much different purpose, which, sadly, they often fail to fulfil for a variety of reasons.
Funnels and Why They Are So Effective
If you keep a keen eye on online marketing, SEO, and website development, you must surely have come across the term 'funnel' in a blog post, article, or even an online ad.
If you have never heard the term, we'll explain what they are compared to normal websites. For those who have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies.
How SEO Can Help Small Businesses Compete on Google Search
It is an obvious fact that small businesses do not have the financial resources of large national and international companies and that means that their marketing budgets are going to be much smaller too. This might suggest that the chances of smaller businesses being able to compete on Google for search traffic are slim, but thanks to SEO, that is not the case.
The first fact we need to outline is that when it comes to Google's ranking algorithms it does not know how big a company is, how much profit it makes or how big its marketing budget is. When crawling that company's website and analysing everything else that contributes to ranking the currency isn't cents and dollars, it is links and optimisation.
Why Your SEO Must Include Google’s Keyword Order of Importance
If you have researched SEO in any way, you will have undoubtedly discovered a lot of discussions about keywords. Keywords and their importance to SEO have had many business owners scratching their heads, wondering how they work.
Even to those with a modicum of marketing knowledge, keywords can be a source of huge frustration as they try to work out which ones to optimise for and where to have those keywords positioned on their website or on other websites in links back to theirs.