The WordPress SEO Plugins I Actually Use: A Real-World Guide

By Peter Brittain on November 7, 2024 in SEO Tools

After a decade of optimizing WordPress sites, I’ve tested virtually every SEO plugin available.

But when it comes to my own projects and client sites, I stick to a carefully curated stack of plugins that deliver real results without bloating the site or creating conflicts.

Here’s my personal toolkit, along with detailed insights on why I chose each one and how I use them to maximize SEO performance.

$Rank Math WordPress SEO Plugins$ Rank Math SEO: My Primary SEO Framework

When people ask me which SEO plugin I recommend, Rank Math is consistently my go-to choice.

I switched from Yoast to Rank Math about four years ago, and I haven’t looked back since. Here’s why it’s become my foundation for WordPress SEO:

Why I Chose Rank Math

Modular Design: Unlike other plugins that force you to load features you’ll never use, I love how Rank Math lets me enable only the modules I need. On most sites, I activate just 4-5 core modules, keeping things lean and efficient.
Schema Implementation: The structured data options are simply outstanding. I regularly use their Article, FAQ, and Product schema markup with zero coding required. The ability to nest schema types has been particularly valuable for my eCommerce clients.
Built-in Features: I used to need separate plugins for redirects and 404 monitoring, but Rank Math handles these tasks beautifully. This consolidation has helped me reduce plugin conflicts and improve site speed.

How Can Local Businesses Improve Their Google Rankings in Perth?

By Peter Brittain on November 6, 2024 in Local SEO

As someone who’s spent years helping Perth businesses climb the Google rankings ladder, I’ve seen firsthand what works and what doesn’t. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.

The Perth Success Stories That Shaped My Approach

Let me start with a real story that perfectly shows what’s possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they’ve seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.

“Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online,” shares Cullen Long, Director at Principal Pools + Landscapes.

Site Architecture for SEO: How We Restructured Perth Websites for Maximum Impact

By Peter Brittain on November 4, 2024 in Technical SEO

Businesses are in a constant battle to be at the top of search engine rankings. After years of experience helping Perth businesses drive incredible results, I learned that most make a crucial mistake.

Underestimating the power of website architecture in effective SEO.

That’s right. Well-strategised website architecture can truly change the game for your online performance.

So what’s the winning approach that delivered my clients top rankings on search engine results pages?

Let’s find out.

Traffic Acquisition: The Key to Understanding Your Website’s Performance

By Peter Brittain on October 4, 2024 in Website Analytics

While rolling out the monthly traffic figure in Google Analytics, clients often ask: “To track the website marketing efforts, should I track User acquisition or Traffic acquisition?”

Understanding Google Analytics 4 can be as challenging and confusing as a labyrinth, especially if you are a website owner whose primary focus is to simply run your company.

Why is NAP important for Google?

By Peter Brittain on August 15, 2024 in Local SEO

You’re in the right place if you’ve been scratching your head about NAP and its importance for Google and SEO.

What is NAP?

Let’s clarify what NAP means. NAP stands for Name, Address, and Phone number. It’s the basic contact information for your business that you see all over the internet.