Potential customers might be ditching your website right now, and you might not even realise it.
Every second of delay, every unresponsive button click and every fiddly page shift is costing you real money in lost sales and credibility.
As you worry about keyword density and backlinks to help your standings on Search Engine Optimization.
If you are a business owner, content creator or work in marketing, chances are Google’s recent algorithm changes concerning AI generated content are making you feel a little nervous. The March and June 2025 updates have sent many websites into a panic with some seeing traffic drop by up to 70% whilst others have watched their profits plummet by 75%.
So here’s the burning question; should you use AI for your website content and blog posts?
The answer isn’t a simple yes or no. Google isn’t starting a war against all content that has used AI to write it, they are going after lazy and manipulative content practices. Google’s focus is firmly on quality, helpfulness and user intent, regardless of how the content was made.
In this post we’ll break down what Google’s latest updates actually mean for AI content, discuss the real data behind the penalties and give you a clear roadmap for using AI without risking your search rankings.
Whether you already use AI in your daily life or you’re just getting started, we’ll walk you through some strategies to make sure your content wont negatively impact your site.
Running an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.
That’s not just a missed opportunity; it’s money walking out the door every single day.
The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don’t even realise exist until it’s too late.
Have you ever walked into a cluttered garage and thought to yourself, “Where the heck do I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.
You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good
Content pruning isn’t simply a spring clean for your website. It is an SEO strategy that sorts out your search rankings while you sleep and can turn them on overnight – literally, not figuratively.
You know can be frustrating? Watching that the competition snags all of the grossthough tend to what little business it does bring in means your phone rings as much as David Beckham’s agent.
And worse yet stills in most cases?
When there’s some guy who’s half qualified down the street who’s booked right into January because he comes first on Google.
If you’re a lawyer in Perth, an accountant or a consultant, then the situation probably hits close to home. In the past, professional services have been conducted by introduction and recommendation.
You’d get in on the ground floor with someone who could tell all his friends to spread the word; well no longer.
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