How Can Local Businesses Improve Their Google Rankings in Perth?

By Peter Brittain on November 6, 2024 in Local SEO

As someone who’s spent years helping Perth businesses climb the Google rankings ladder, I’ve seen firsthand what works and what doesn’t. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.

The Perth Success Stories That Shaped My Approach

Let me start with a real story that perfectly shows what’s possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they’ve seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.

“Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online,” shares Cullen Long, Director at Principal Pools + Landscapes.

What’s the Difference Between On-Page and Off-Page SEO?

By Peter Brittain on August 5, 2024 in On-Page SEO, Off-Page SEO

Having spent over a decade helping businesses boost their online presence, one question keeps popping up: “What’s the difference between on-page and off-page SEO?” Let me break this down using real examples from my experience with Perth businesses.

Understanding the Distinction Through Real Results

Let me share a story that perfectly illustrates both aspects. When Seasons Bali approached us in December 2023, they needed a complete overhaul of both their on-page and off-page elements.

The results?

A stunning 182% increase in organic traffic. But how did we achieve this? Let’s dive into the details.

Rank Math SEO

By Peter Brittain on May 7, 2024 in SEO Tools

A Practical Guide Based on Real Experience

As someone who’s worked extensively with WordPress SEO plugins over the years, I want to share my genuine experience with Rank Math and explain why it’s become my go-to SEO plugin for WordPress sites.

This guide covers what actually matters when using Rank Math, focusing on practical features and real-world applications.

Why I Switched to Rank Math

After years of using other SEO plugins, I made the switch to Rank Math primarily because of its comprehensive feature set and intuitive interface.

WP 404 Auto Redirect

By Peter Brittain on March 12, 2024 in SEO Tools

Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.

Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.

Quick setup and fully customizable redirects!

WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors

Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.

“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.

My Real-World Experience with Google Site Kit

By Peter Brittain on January 22, 2024 in SEO Tools

I still remember the day I messed up my first Site Kit installation. It was a Tuesday morning in 2019, and I was sitting at my desk, feeling pretty confident about this new Google plugin everyone was talking about.

Three cups of coffee and several hours of frustration later, I realized I’d forgotten to connect Search Console first. These days, I laugh about it with new clients when I’m setting up their analytics.

Learning the Hard Way

Last month, Tom from One Shade called me in a panic. “Pete, this data can’t be right,” he said, his voice filled with concern. “We’re getting way more calls than this shows.” After a quick look, I spotted the issue – we hadn’t set up phone click tracking. It’s funny how often the simple things trip us up, even after years of experience.