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How to find the right SEO Company in Perth

Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.

It is a choice that could affect your business for a long time, potentially years to come. Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.

Key insights to understanding the Perth SEO market

Within the Perth SEO market you can find a wide variety of agencies that offer a range of services.

The local market offers an interesting mix that includes

• Agencies with established records and significant work capacity
• Smaller boutique firms oriented to specific niches
• Perth branches of National and International firms
• Independent consultants and specialists

Most Relevant Factors when Choosing a SEO Company

A Track Record with Proven Results

Always be on the look for companies that offer:

• Recent and verifiable client success stories
• Case studies backed with hard data
• Long-term working relationships and projects

Instead of vague descriptions that mention “first page rankings”, ask to see specific results that exemplify their claims.

Common and Persistent Red Flags

It’s easier knowing what to look once you have realized what you do not need.

Any Perth SEO company that offers the following should raise your suspicions:

• Guaranteed rankings at any specific positions
• Immediate results are promised
• Keeps their methods “proprietary” without explaining them at all
• Suspiciously low prices (always compare at least three similar companies)
• Brags about having a “special relationship” with Google or being able to provide a “priority submit” to them.

Important Questions about Your Considered SEO Partner’s Processes

• Can you describe your approach to SEO?
• How do you monitor and implement algorithm changes?
• What tools do you use for tracking and reporting?
• How do you respond to technical issues in your sites (i.e. Outages, DDOS, etc.)?

Regarding Results and Success

• Can I see your client’s case studies?
• How long will I have to wait to see results?
• Which metrics do you keep track of? How do you do it?
• Which measures of success do you use?

Pricing: Expectations vs Reality

It’s essential to be clear regarding prices in SEO in the Perth Area since it can sometimes be a confusing issue.

Start by Understanding Price Ranges

Depending on what type of campaign you have in mind, an entry-level SEO pricing in Perth is usually around $800 per month. Still, campaigns in some extremely competitive niches can go from $2000 to 6000+ monthly.

Expect the price to correlate with the expected (or projected) ROI.

The higher the monthly searches for you primary keywords in your target location, the higher the ROI if you manage to rank on top the organic search results.

Nevertheless, do not make price the only factor at the moment of making a decision.

You should also consider:

• The scope of your campaign and the deliverables that must accompany it
• The level of attention and the number of personnel dedicated to the SEO campaign
• A flexible frequency to ask and receive reports and updates
• Any additional services that need to be included or could be necessary during a particular point of the campaign

What Should Be Included

Among the services you should expect from a respectable Perth SEO company are:

• Performance reports within a regular basis (the timeframe for those should be agreed upon at the beginning)
• Several communication channels with a reasonable response time.
• Documentation detailing clearly the SEO strategy

How to Evaluate the Proposals

A Solid Technical Assessment

Among the things a good proposal should include are:

• Clear and detailed results of site audit
• Any specific issues that need to be addressed
• A flexible yet clear implementation timeline
• Goals and KPIs that are both clearly defined and measurable

Strategy: How to Get a Clear Overview

You should be on the look for these elements when evaluating their strategy

• Which Keyword research methodology they employ and why?
• Do they have a content development plan?
• What Link building approach they use?
• What is Their Local SEO strategy and how they plan to deploy it in the long term?

Important Contract Considerations to Observe

Review Carefully the Following Terms

• Exact Duration of the Contract
• Notice Periods and Possible Exceptions
• Detailed Ownership of the Work
• Be Wary of Any (and all) Performance Guarantees

What Should Be in Writing

• A Precise Schedule for the Deliverables
• A Flexible an Adaptable Communication Frequency
• The Workings of the Reporting structure
• Valid and Clear Exit Clauses

Trusty but Verify: Checking on their Expertise

Knowing their Experience of your Industry

The SEO company of your choosing should have in-depth knowledge of your specific sector of the industry (past experience is also welcome but not mandatory). They should have a clear understanding of the purchase cycles, past, current and future trends, customer behaviour patterns and terminology that characterize the industry.

For example, if you happen to be a law firm, they must understand the difference between commercial clients and family law ones. If  you are an international substance abuse recovery service, they should know if certain specific treatments in particular markets are covered by local medical insurance.

You should look for companies that fulfil the following criteria:

• Clear understanding of your industry
• Can show previous experience in the field through case studies
• Knowledge of your target market and its demographics
• Understand local competition and the challenges they bring

Must-Have Technical Knowledge:

A reliable SEO agency needs to prove their expertise in:

• All of the current SEO best practices relevant to your project
• Technical optimization of the websites involved
• A solid and detailed Content strategy
• Continual Mobile optimization

Setting the Communication Standards

Regular Updates to Keep you in the Loop

You Should Expect:

• Performance reports at least once a Month
• Meeting to review the strategy
• Updates on the progress of the project
• Notifications on pre-arranged issues

Accessibility: Making it Easy

To keep you informed and updated in current events the SEO partner of your choice should:

• Answer quickly to any questions
• Provide contacts for emergency situations
• Provide regular check-ins
• Keep communication channels open

How to Set Realistic Expectations

Understanding the Timeline and managing expectations

Among the things a reliable and honest Perth SEO company should tell you are:

• You should see the initial results typically within 3 and 6 months
• Big changes may take between 6 and 12 months
• Some goals could require a long-term effort
• Depending on the industry and  its competition results can vary

What to look for in Performance Metrics

Be on the watch for companies that keep track of:

• Organic traffic growth along time
• Conversion rates and their particularities
• Keyword rankings in all the required niches
• Clearly segmented user engagement metrics

How to implement a Decision-Making Framework

Choosing the right Company Size for your business

Consider the pros and cons that any of the following questions would bring:

• Do you need the resources of a large agency?
• Is the attention of a boutique agency necessary?
• What type of specialist expertise is required?
• What kind of General SEO Support do you need?

Determining the Service Level your business requires

You need to calculate if the project at hand needs:

• Full-time SEO services
• Work on a project-by-project basis
• A consultant or team of consultants offering support
• Guidance and training of your in-house staff

Steps to Take to Ensure Due Diligence

Background Check and Research

• Take your time to read online reviews in detail
• Inspect their social media presence
• Verify their business registration status
• Thoroughly review any relevant case studies

Conducting a Proper Reference Check

• Consult with current and past clients
• Inquire about long-term results and costs
• Find out about their communication experiences
• Ask about problem resolution and leadership

How to Manage Your Ongoing Relationship

Standardize Performance Reviews

Include a regular assessment of:

• Goals Achieved: How and when
• Every metric important to you involved in ROI
• The effectiveness of the implemented strategy
• Quality of the communication processes

Developing a Partnership

You should look for companies interested in:

• Establishing long-term relationships
• Nurturing strategic partnerships
• Mutual business growth
• Focus on continuous improvement

How to Make the Final Decision

Essential Criteria to Consider

You should prioritize:

• A proven track record of experience with positive reviews
• Clear communication with many open channels available
• Understandable processes
• Fair pricing after considering the current market prices

Deal Breakers You Should Not Ignore

Stay away from companies that:

• Employ black hat techniques
• Make unrealistic promises of fast success at low cost
• Do not offer transparency in their processes
• Have poor channels of communication

Moving Forward After Making Your Choice

Onboarding Process: How To Get Started

A solid SEO Company should offer:

• A series of initial strategy meetings
• Establishing access sharing protocols
• Setting mutually agreeable goals
• Creating a timeline

During the First 90 Days

Be on the look for:

• Clearly presented progress updates
• Communication at regular intervals
• Identification of the main issues surrounding your business
• A steady strategy refinement process

Final Considerations

Remember that when choosing the best SEO Company, you are finding not only a service provider but a partner that can see the big picture.

The best SEO Company will offer you:

• Clear understanding of your business goals
• Realistic and achievable timelines
• Transparent communication
• Genuine interest in the success of your project

Final Decision Checklist

Before making a choice, consider the following:

• Take your time to make a thorough review of all proposals
• Check the references provided to you carefully
• Understand the contract terms
• Clarify all expectations to avoid surprises and misunderstandings

How to move Forward Successfully

The key to a successful, long-term and profitable SEO partnership in Perth can be found in:

• Clear communication with multiple available channels
• Realistic expectations that leave margin for improvement and errors
• Regular monitoring and refinement of the work processes
• Ongoing adjustment of the strategy to maximize effectiveness

Remember, the best SEO Company for your business won’t necessarily be the biggest or the most expensive. It will be the one that understands your goals better than the rest and has a proven track record of achieving the desired results for businesses like yours.

SEO Perth Experts have been instrumental in growing our ecommerce business, All Things Nice. We started out with no rankings and traffic and quickly grew by being on the first page in the top positions for lots of our target keywords. I highly recommend SEO Perth Experts.

Emma Higgins
All Things Nice

Take your time in the selection process, ask thorough questions, and ensure you’re comfortable with both the company’s approach and the people you’ll be working with.

A good SEO partnership can significantly impact your business growth, so it’s worth investing time in making the right choice.