How Do I Know If My SEO Is Working?

By Peter Brittain on July 21, 2020 in SEO

The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.

From the outset, if you ever come across an SEO agency or consultant that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented?

Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?

Google’s Top 10 Ranking Factors In 2020

By Peter Brittain on June 15, 2020 in SEO Rankings

It is hardly surprising that many website owners who do their own SEO often feel like their head is spinning trying to keep up with Google’s ranking factors. Truth be told, many seasoned SEO experts often feel the same way.

Hopefully, we will not make you feel too dizzy as we highlight Google’s top 10 ranking factors for 2020.

#1 Content still rules as Google continues to reward websites that publish quality content over those that produce sub-standard content.

#2 Mobile over desktop is how the world has moved in terms of consuming online content and that is why Google now indexes mobile sites first. That means if your website is not mobile optimised its ranking is going to continually drop.

How To E-A-T Your Way to The Top Of The Search Engines

By Peter Brittain on June 5, 2020 in Ranking Factors

Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise – Authority – Trustworthiness. Given that E-A-T is something that Google’s algorithms are focused on, it is something every website owner needs to understand.

Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.

How to Keep Visitors on Your Website Longer

By Peter Brittain on May 18, 2020 in Conversions, Website UX

Here are 5 Ways To Ensure Your Website Visitors Stay Longer.

Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google itself.

They have moved from simply ranking websites based on how relevant they are to the search term to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.

As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.

Using Video As An Integral Part of Your Marketing and SEO

By Peter Brittain on April 22, 2020 in Video SEO

If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.

The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google’s benefit and your website’s rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.