How To Get Backlinks From Authority Websites

By Peter Brittain on June 9, 2021 in SEO Strategies

Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.

With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.

Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.

7 Local SEO Ranking Factors That Every Local Business Must Optimise

By Peter Brittain on March 7, 2021 in Local SEO

Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.

There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.

Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.

How to Set Up Internal Linking on Your Website to Boost Its SEO

By Peter Brittain on February 12, 2021 in Internal Linking

Lots of website owners trying to improve their SEO heed the advice that backlinks are important and then put 100% of their efforts into creating those links from every website and social media platform they can find. They overlook that the links they have within their website and how they are structured are also important for SEO, and they play a role in helping visitors who visit that site too.

An internal link acts in much the same way an external link does in that when it is clicked; it will take the person who clicked it to a different location.

Whereas an external link will take them to a different website, an internal link will either take them to another page within the website or to another part of the page, or it could be used to allow the visitor to download something, such as a document file.

How To Optimise Content For The Questions People Ask On Google

By Peter Brittain on October 1, 2020 in Website Content

If you have been following developments in SEO, and in particular what direction Google has been heading in determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.

For Google, it is no longer enough for a website just to have good information; it also needs to meet the needs of and provide a better experience for those who have searched and then landed on that website.

There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.

What Is Mobile-First Indexing?

By Peter Brittain on September 15, 2020 in Mobile SEO

In recent times, Google has made a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.

No doubt, it brought a collective sigh of relief for those who have no idea what mobile indexing is and, therefore, no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.

In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.