Using Video As An Integral Part of Your Marketing and SEO

By Peter Brittain on April 22, 2020 in Video SEO

If you own a local business and you are looking for ways to gain a marketing advantage over your competitors, then you must consider using video. Video, and its ability to give SEO for your website a huge boost is something that most businesses are completely unaware of.

The truth is Google absolutely loves video and given it owns the biggest video website on the planet, YouTube, it is little wonder that videos rank very highly in their search results. But it is not just for Google’s benefit and your website’s rankings that you should be using video, it is due to the fact that your customers and potential customers love video too.

How To Increase Visitor Activity and Sales Conversions On Your Website

By Peter Brittain on March 8, 2020 in SEO

No matter how much you have spent on your website, and regardless of how awesome your website looks, one thing you must remember is, it is nothing more than a bauble if it doesn’t help to generate revenue for your business.

Now it’s true that some websites are not built specifically for selling and are seen merely as a corporate hub designed to promote the company’s brand. There is nothing wrong with this, especially for large corporations and multi-national organisations; however, for local businesses, websites serve a much different purpose, which, sadly, they often fail to fulfil for a variety of reasons.

Funnels and Why They Are So Effective

By Peter Brittain on February 21, 2020 in Lead Generation

If you keep a keen eye on online marketing, SEO, and website development, you must surely have come across the term ‘funnel’ in a blog post, article, or even an online ad.

If you have never heard the term, we’ll explain what they are compared to normal websites. For those who have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies.

How SEO Can Help Small Businesses Compete on Google Search

By Peter Brittain on January 15, 2020 in Local SEO

It is an obvious fact that small businesses do not have the financial resources of large national and international companies and that means that their marketing budgets are going to be much smaller too. This might suggest that the chances of smaller businesses being able to compete on Google for search traffic are slim, but thanks to SEO, that is not the case.

The first fact we need to outline is that when it comes to Google’s ranking algorithms it does not know how big a company is, how much profit it makes or how big its marketing budget is. When crawling that company’s website and analysing everything else that contributes to ranking the currency isn’t cents and dollars, it is links and optimisation.

Why Your SEO Must Include Google’s Keyword Order of Importance

By Peter Brittain on December 10, 2019 in SEO

If you have researched SEO in any way, you will have undoubtedly discovered a lot of discussions about keywords. Keywords and their importance to SEO have had many business owners scratching their heads, wondering how they work.

Even to those with a modicum of marketing knowledge, keywords can be a source of huge frustration as they try to work out which ones to optimise for and where to have those keywords positioned on their website or on other websites in links back to theirs.

Author: Peter-Brittain

Using Video As An Integral Part of Your Marketing and SEO

How To Increase Visitor Activity and Sales Conversions On Your Website

Funnels and Why They Are So Effective

How SEO Can Help Small Businesses Compete on Google Search

Why Your SEO Must Include Google’s Keyword Order of Importance

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