Small Business SEO Guide: Where to Start When Budget is Tight

By Peter Brittain on November 25, 2024 in Small Business SEO

Let’s get real—when it comes to small business ventures, every single cent counts.

Whereas big businesses can afford to throw thousands at SEO month in, month out, you need a slightly smarter thought process when it comes to how you utilise your resources.

That said, here’s where to focus those efforts for the maximum impact without breaking the bank.

Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field

By Peter Brittain on November 23, 2024 in SEO

Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field

In 1998, the SEO business was really different – Alta Vista was still a major player, and Google wasn’t even born yet.

As technology and digital marketing strategies continue to evolve, one constant remains: companies must be found in the places where their customers are searching.

Today I divide my time between Perth and Bali, providing a perspective that is truly international and local in turn.

Choosing the Best SEO Company in Perth

By Peter Brittain on November 21, 2024 in SEO

Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.

It is a choice that could affect your business for a long time, potentially years to come.

Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.

Key insights to understanding the Perth SEO market

Within the Perth SEO market you can find a wide variety of agencies that offer a range of services. The local market offers an interesting mix that includes

What’s Better: SEO or Google Ads? An Honest Comparison

By Peter Brittain on November 18, 2024 in SEO, Google Ads

Most business owners come to me wanting a simple answer to this question.

But we all wish it were that simple.

After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:

Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.

We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.

WordPress SEO Guide 2025: Essential Steps for Better Rankings

By Peter Brittain on November 15, 2024 in WordPress

So, to put it simply, if you get PHP right, it can be a powerful tool closely related to SEO.

Through hundreds of WordPress sites, I will teach you how to make your PHP site the best it can be for search engines from 2025.

Key Initial Steps

The first step with any PHP site is to do these core things. Once that is out of the way, we can begin making minor tweaks to optimise for speed and SEO.