About

Our Story: From Pre-Google to Present Day

Remember the days of Lycos, Yahoo, AltaVista, and Ask Jeeves? That’s where our story begins. Back in 1998, while most businesses were just discovering email, we were already pioneering the digital frontier in East Perth.

How It All Started

When Peter Brittain founded Slinky Interactive (later Slinky Digital) in mid-1998, we started by offering telecommunications and internet services. It was during this time, through managing our own online business, that we discovered something crucial: SEO wasn’t just another marketing tool – it was going to be the future of business success.

Those early years were filled with experimentation, countless hours of research, and testing theories across various search engines. This was before Google dominated the landscape, and each search engine had its own peculiarities. What started as necessity-driven learning evolved into a passion for helping other businesses succeed online.

Who We Are Today

Over two decades later, we’ve grown into something unique in the SEO world: a team of problem-solvers who work as true extensions of our clients’ businesses. We were ahead of our time in many ways – implementing remote working procedures decades before they became the norm during the pandemic.

What Sets Us Apart:

• Over 20 years of continuous SEO experience and adaptation
• Google Partner status and Google AdWords Certification
• Proud members of The Australian Web Industry Association
• A track record of client relationships spanning 10-15+ years
• Local understanding with global insights

Our Approach

We believe in doing great work that works great – without the big agency costs. Our success is built on three core principles:

1. Building Lasting Relationships
   Many of our clients have been with us for over a decade, and we’re proud of the trust they place in us.
2. Transparent Expertise
   We understand that SEO can have a reputation problem. That’s why we focus on ethical, proven strategies that deliver real results.
3. Continuous Evolution
   With Google using 200+ ranking factors in their algorithm, we stay focused on what truly matters: relevancy, authority, and quality.

Our Mission

“At SEO Perth Experts, we strive to empower businesses in Perth and beyond, enhancing their digital presence through innovative, ethical, and tailored SEO strategies. With our local understanding and global insights, we’re committed to driving growth, enhancing visibility, and ensuring our clients reach their targeted audiences precisely and efficiently.”

What Our Clients Say

“Professional SEO Consultants with great support.

I have had a great experience with SEO Perth Experts, and would definitely recommend them to anyone looking to have professional SEO work done.

I would like to thank you for your hard work in getting outstanding results for our website.”

Matthew Bottecchia, Director
Integral Fire Protection
Perth WA

Let’s Talk About Your Business

Whether you’re looking to improve your search rankings, increase your online visibility, or develop a comprehensive digital strategy, we’d love to help. With over two decades of experience and a track record of success, we can help your business thrive in the digital space.

Get Your Free Quote Today

📞 (08) 6102 5800