Choosing an SEO company in Perth is a significant decision that can impact your business for years to come. Rather than giving you a simple list of companies, let’s explore how to evaluate and select the right SEO partner for your needs.
Understanding the Perth SEO Market
The Perth SEO market includes everything from large digital agencies to freelance consultants.
What’s interesting about our market is its mix of:
- Established agencies with long track records
- Boutique firms specializing in specific industries
- National companies with Perth offices
- Independent consultants and specialists
Key Factors in Choosing an SEO Company
Proven Track Record
Look for companies that can demonstrate:
- Verifiable client results
- Long-term client relationships
- Clear case studies with real data
Don’t just accept vague promises of “first page rankings” – ask for specific examples and results.
Red Flags to Watch For
Before talking about what to look for, let’s look at what to avoid.
Be wary of any Perth SEO company that:
- Guarantees specific rankings
- Promises immediate results
- Won’t explain their methods
- Offers unusually low prices
- Claims to have “special relationships” with Google
As per Google’s guidelines, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”
Questions to Ask Potential SEO Partners
About Their Process
- What’s your approach to SEO?
- How do you stay current with algorithm changes?
- What tools do you use for tracking and reporting?
- How do you handle site technical issues?
About Results
- Can I see your client’s case studies?
- How long until I see results?
- What metrics do you track?
- How do you measure success?
Realistic Pricing Expectations
Let’s be transparent about SEO costs in Perth, as this is often a confusing area for businesses.
Understanding Price Ranges
Entry-level SEO pricing in Perth typically starts around $800 per month, while campaigns in very competitive industries can range from $2000-6000+ monthly.
Price should generally correlate with expected (or projected) ROI.
ie: if there are 15,000 searches per month in your target location for your primary keyword/s, you could reasonably expect a high ROI if you were to rank at the top of the organic search results.
However, price alone shouldn’t drive your decision.
Consider:
- Campaign scope and deliverables
- Level of personal attention
- Reporting frequency
- Additional services included
What Should Be Included
Any reputable Perth SEO company should provide:
- Regular performance reports
- Clear communication channels
- Strategy documentation
Evaluating Proposals
Technical Assessment
A good proposal should include:
- Detailed site audit findings
- Specific issues to address
- Clear implementation timeline
- Measurable goals and KPIs
Strategy Overview
Look for these elements:
- Keyword research methodology
- Content development plan
- Link building approach
- Local SEO strategy
Contract Considerations
Terms to Review Carefully
- Contract duration
- Notice periods
- Ownership of work
- Performance guarantees (be wary of these)
What Should Be in Writing
- Deliverables schedule
- Communication frequency
- Reporting structure
- Exit clauses
Expertise Verification
Industry Experience
The best SEO company should show deep knowledge of your specific industry sector. They should understand industry terminology, challenges, customer behaviour patterns, and purchasing cycles.
For example, if you’re a law firm, they should understand the difference between commercial and family law clients, or if you’re in international addiction services, they should know whether treatments in specific target markets are covered by private health insurance.
Look for companies that:
- Understand your industry
- Have relevant case studies for yours or similar industries
- Know your target market
- Comprehend local competition
Technical Knowledge
They should demonstrate expertise in:
- Current SEO best practices
- Technical optimization
- Content strategy
- Mobile optimization
Communication Standards
Regular Updates
Expect:
- Monthly performance reports
- Strategy review meetings
- Progress updates
- Issue notifications
Accessibility
Your SEO partner should:
- Respond promptly to queries
- Provide emergency contacts
- Offer regular check-ins
- Maintain open communication
Setting Realistic Expectations
Timeline Understanding
An honest Perth SEO company will tell you:
- Initial results typically take 3-6 months
- Significant changes may take 6-12 months
- Some goals require long-term effort
- Results can vary by industry and competition
Performance Metrics
Look for companies that track:
- Organic traffic growth
- Conversion rates
- Keyword rankings
- User engagement metrics
Decision-Making Framework
Company Size Matching
Consider whether you need:
- Large agency resources
- Boutique agency attention
- Specialist expertise
- General SEO support
Service Level Requirements
Determine if you want:
- Full-service SEO
- Project-based work
- Consulting support
- Training and guidance
Due Diligence Steps
Background Checking
- Read online reviews critically
- Check social media presence
- Verify business registration
- Review case studies thoroughly
Reference Checking
- Speak with current clients
- Ask about long-term results
- Discuss communication experience
- Inquire about problem resolution
Ongoing Relationship Management
Performance Review
Regular assessment of:
- Goal achievement
- ROI metrics
- Strategy effectiveness
- Communication quality
Partnership Development
Look for companies interested in:
- Long-term relationships
- Strategic partnerships
- Business growth
- Continuous improvement
Making the Final Decision
Essential Criteria
Prioritize:
- Proven track record with positive reviews
- Clear communication
- Transparent processes
- Fair pricing
Deal Breakers
Avoid companies that:
- Use black hat techniques
- Make unrealistic promises
- Lack transparency
- Have poor communication
Moving Forward
Onboarding Process
Expect:
- Initial strategy meetings
- Access sharing
- Goal setting
- Timeline establishment
First 90 Days
Look for:
- Clear progress updates
- Regular communication
- Issue identification
- Strategy refinement
Final Considerations
Remember that choosing the best SEO company is about finding a partner, not just a service provider.
The best SEO company will:
- Understand your business goals
- Provide realistic timelines
- Maintain transparency
- Demonstrate genuine interest in your success
Decision Checklist
Before making your final choice:
- Review all proposals thoroughly
- Check references carefully
- Understand contract terms
- Clarify expectations
Moving Forward Successfully
The key to a successful SEO partnership in Perth lies in:
- Clear communication
- Realistic expectations
- Regular monitoring
- Ongoing adjustment
Remember, the best SEO company for your business isn’t necessarily the biggest or the most expensive – it’s the one that best understands your goals and has a proven track record of achieving similar results for businesses like yours.
SEO Perth Experts have been instrumental in growing our ecommerce business, All Things Nice. We started out with no rankings and traffic and quickly grew by being on the first page in the top positions for lots of our target keywords. I highly recommend SEO Perth Experts.
Emma Higgins
All Things Nice
Take your time in the selection process, ask thorough questions, and ensure you’re comfortable with both the company’s approach and the people you’ll be working with. A good SEO partnership can significantly impact your business growth, so it’s worth investing time in making the right choice.
