PERTH’S #1 PROFESSIONAL SEO AGENCY

SEO Perth
Experts

SEO Perth Experts is an SEO agency offering proven strategies with a 20+ year track record of getting clients high rankings, increased website traffic & value for money.

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448% Increase in organic traffic | 189% Increase in organic traffic | 409% Increase in organic traffic

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Peter Brittain, Managing Director SEO Perth Experts

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Some of the Companies SEO Perth Experts Has Worked With

SEO Perth Experts: Our SEO Services

The Main Elements To An SEO Campaign

  • SEO Audit: Stop Guessing, Start Knowing
  • Technical SEO: Making the Engine Purr
  • Keyword Research: The Secret Language of Your Customers
  • Local SEO & Google Business Profile (GBP) Optimisation
  • On-Page SEO: Making Your Content Count
  • Content Strategy & Creation: Answering the Big Questions
  • Off-Page SEO: Building Your Reputation Online
  • SEO Reporting: See the Hard Work Pay Off

SEO Audit: Stop Guessing, Start Knowing

Ever feel like your website is trying its best but just can’t catch a break with Google?

An SEO audit is the digital equivalent of a full medical check-up, and honestly, you can’t afford to skip it.

We really dig into the bones of your site to see what’s actually holding it back. It’s not just about flagging broken links – that’s the easy stuff.

We look at everything from frustratingly slow loading times and confusing site architecture to technical gaffes that Google’s crawlers hate.

Think of us as technical detectives, finding those hidden penalties or structural issues that are draining your site’s authority.

This initial phase gives us a crystal-clear, priority-based roadmap.

We figure out exactly where the biggest wins are waiting, helping your business to smartly optimise its current assets before pouring money into new ones.

After all, why build a skyscraper on a cracked foundation?

We’ll tell you how to patch it up, first.

Technical SEO: Making the Engine Purr

You know how a fancy sports car looks great but can’t win the race if the engine is coughing and sputtering?

That’s what a website is like with bad technical SEO.

This part of the job is less glamorous than writing headlines, but it’s arguably the most important.

As your dedicated SEO consultant, we drill down into the site’s code and structure to eliminate things that Google hates, like dead ends (404 errors), confusing URLs, and those dreaded slow loading pages.

People don’t want to wait around, and neither does Google.

Our focus here is on ensuring the website is lightning-fast, perfectly mobile-friendly (because who doesn’t use their phone now?), and structured in a logical way so Google’s little robot crawlers can easily understand what everything is about.

We make sure the foundation of your online business is unbelievably strong, which allows all the other content and link-building efforts to actually pay off.

You can’t put good lipstick on a bad technical pig, if you catch my drift.

Keyword Research: The Secret Language of Your Customers

You probably think you know what terms your customers use, but trust us, there’s always more to learn.

Our keyword research goes way beyond finding generic, high-volume terms. We get surgical. It’s about figuring out the intent behind the search.

Are they just browsing, or are they ready to buy now?

For an SEO consultant focused on real results in Perth, we zero in on those lucrative, long-tail phrases that bring in warm leads, not just tyre-kickers.

We want to identify the questions your target audience is asking and, most importantly, provide the best answers.

This means a proper deep-dive into competitor strategies, too – what are they ranking for that you could also be ranking for?

Doing the research properly is the bedrock for all your content efforts. If you don’t spend enough time on your keyword research, you’ll find yourself writing content that nobody is actually searching for.

That’s obviously a waste of time.

We will make sure every bit of content produced has a purpose. This will give your business the advantage it needs.

Local SEO & Google Business Profile (GBP) Optimisation

If you run a business in Perth – whether you’ve got a retail shop front, an office, or service clients at their location – Local SEO can be your gold mine.

This is called the “Map Pack,” or “Google Map Listings”, and it’s the section at the top of the majority of Google searches that lists local businesses.

These results are theoretically sorted to be as close to the person doing the Google search, but that’s not always the case.

Our SEO work doesn’t stop at just setting up your Google Business Profile (GBP); that is the bare minimum.

We also optimise your Google Business Profile. Optimising every single field, writing location-specific posts, correctly categorising your services, and, importantly, managing your online reputation. ie: Google reviews

Responding to reviews, both the glowing ones and the grumpy ones, shows potential customers that you are an attentive and trustworthy business.

We can also assist in removing fake and defamatory reviews.

We see lots of great local businesses dropping the ball here, by not giving Google the proper local signals it needs.

We fix all that, making sure anyone in Perth searching for what you offer sees your business first, loud and clear.

It’s absolutely vital you get this right.

On-Page SEO: Making Your Content Count

So, you’ve got amazing content. Excellent.

Now we need to polish it up so both people and search engines absolutely love it.

On-Page SEO is about making sure that your content is accessible, readable, and most importantly, perfectly matched to the search intent we identified.

This is where we work on your title tags, meta descriptions (the little snippets people see in the search results), and header structure.

It’s more than just sprinkling a few keywords in – it’s about context, flow, and proving to Google you are the authority in your industry.

For a local business, this also means ensuring your contact details and physical location are in sync across online properties ie: the same address and telephone number should be displayed on your website exactly as it is on your social media accounts, local business directories etc

Bad formatting or keyword stuffing can seriously affect your progress.

Our approach ensures your pages are fast, user-friendly, and gives the user exactly what you were looking for.

Content Strategy & Creation: Answering the Big Questions

Nobody wants to read big blocks of keyword-stuffed drivel.

Not you, not us, and certainly not your customers.

Our SEO approach treats content as a valuable asset for your business.

We take the smart keyword research we’ve done and use it to build a useful content strategy. Articles, guides, and pages that really help your audience.

We’re not just creating content to rank; we’re creating YOUR authority.

Our experienced copywriters produce engaging, easy-to-read content that positions your business as the expert in your industry.

This could be anything from a detailed guide on regulatory changes to an engaging case study.

This work builds trust and relevance, turning passive browsers into active, paying customers.

It’s the difference between a website that just exists and one that actively works to win you business, 24/7.

Off-Page SEO: Building Your Reputation Online

Think of Off-Page SEO as your online popularity contest.

It’s what happens away from your website that truly establishes your authority, and this is where most SEO campaigns either fly or fail.

The absolute biggest component here is acquiring quality backlinks—links from other reputable websites pointing to yours.

It’s essentially a vote of confidence.

We don’t mess around with spammy tactics or purchased links; that’s just a fast-track to a Google penalty, and who needs that?

Our team works on genuine outreach and content that naturally attracts links from respected sources relevant to the Perth business community and beyond.

Building this type of trust takes consistent effort, and it’s a marathon, not a sprint.

This activity is vital for showing search engines that your website isn’t just good; it’s trusted, meaning you deserve a top spot in the rankings.

SEO Reporting: See the Hard Work Pay Off

How do you really know if your investment with an SEO agency is working?

Simple: clear, honest reporting.

Our SEO reporting is designed to cut through the noise and show you the metrics that genuinely move the needle for your business.

We don’t just dump a pile of confusing jargon and graphs in your lap.

We translate the data into plain English, explaining what’s working well, where your traffic is coming from, and the specific impact our work is having on your bottom line.

We use professional tools to track keyword rankings, organic traffic, and conversion rates, but the focus is always on what it means for your profit.

As your dedicated SEO consultant, we are always available to discuss the results, adjust strategy, and make sure we’re aligned with your business goals in Perth.

You shouldn’t have to wonder if your SEO is paying off—our reports will tell you, transparently and unequivocally.

Read More About Our → SEO Services | SEO Case Studies

SEO Perth Experts: Case Studies

The numbers speak for themselves:

SEO Case Study: Brilliance Carpet Cleaning

448% Increase in organic traffic

SEO Client: Brilliance Carpet Cleaning
SEO Case Study: landscapes WA

814% Increase in organic traffic

SEO Client: Landscapes WA

View All → SEO Case Studies

Get Your Free SEO Consultation Today

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Our Agency Clients Speak Volumes About Our Impact

5 Star Google Reviews
Client 5 Star Review

Professional SEO Company with great support. I have had a great experience with SEO Perth Experts, and would definitely recommend them to anyone looking to have professional SEO work done. I would like to thank you for your hard work in getting outstanding results for our website.

Matthew Bottecchia, Director

Integral Fire Protection - Perth WA

5 stars
Client 5 Star Review

Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.

Tom Broomhead, Shade Sails Manager

One Shade - Perth WA

5 stars
Client 5 Star Review

SEO Perth Experts have been instrumental in growing our ecommerce business, All Things Nice. We started out with no rankings and traffic and quickly grew by being on the first page in the top positions for lots of our target keywords. I highly recommend SEO Perth Experts.

Emma Higgins, Director

All Things Nice

5 stars
Client 5 Star Review

I just wanted to touch base to let you know the SEO campaign has been really effective. We have now been at full capacity for a few months and I am at the point where I am struggling to fit in new enquiries – thank you for helping get us to this point!

Bianca Chaney, Principal Speech Pathologist

Kidspeak

5 stars
Client 5 Star Review

The website you guys designed, built and carefully optimised has been brilliant for our business. We get so much work from it. We really appreciate the service you guys provide!

Nic Russell, Director

Landscapes WA

5 stars
Client 5 Star Review

Since we started with Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and has achieved things no other company had. We would highly recommend him! (Dental O So Gentle)

Daniella Posner, Marketing Manager

Dental O So Gentle - Perth WA

5 stars
Client 5 Star Review

I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.

5 stars
Client 5 Star Review

Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!

Cullen Long, Director

Principal Landscapes - Perth WA

5 stars
Client 5 Star Review

Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!

5 stars
Client 5 Star Review

I’m very pleased to write this testimonial about the services provided by SEO Perth Experts. As soon as we got them on-board, they turned our website ranking around. We have now been working with Peter and the team for many years and will continue to use their services for many years to come!

Garth Spackman, Director

Sivana Bali - Indonesia

5 stars
Client 5 Star Review

SEO Perth Experts has been a fantastic asset to our digital marketing strategy since 2016. Their expertise in SEO is directly responsible for increasing monthly visits to our website, producing tons of enquiries for the Brilliance Group’s removals and carpet cleaning businesses. Peter has an unsurpassed in-depth knowledge of SEO and Google guidelines. I am very impressed with this organisation.

5 stars
Client 5 Star Review

I’ve been using SEO Perth Experts for around 3 years now for my business Waist Trainers Australia. They have been consistently achieving our website high page rankings and great SEO results. Highly recommend Peter and the team for SEO.

Sheree McRae, Director

Waist Trainers Australia

5 stars

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SEO FAQ’s

Are you an Australian based company?

Yes, we are. SEO Perth Experts (SPE) is 100% Australian-owned SEO agency. Our offices are in Perth. We service clients in all Australian cities and regions as well as internationally. Our staff are SEO experts, writers, programmers, designers, and developers.

How long will it take you to rank on page one of Google?

That is a question that if any SEO company gives you a specific answer to, such as ‘4 weeks’, you should run a mile.

To be that specific means they are either going to employ black hat techniques for a short-term win but give you long term nightmare when your site gets blacklisted, or they are not being straight with you.

Even the very best SEO experts cannot be that precise given there are thousands of factors at play in ranking on the search engines.

While there are many techniques that we can go through to improve ranking and as they all have an accumulative effect, the expectation would be that unless it is an extremely popular keyword already dominated by high authority websites, we can get it page one eventually.

We may also be able to give you a broad timeframe for that based on the keyword difficulty and competition levels but for the better keywords, it will almost certainly be measured in months, rather than days or weeks.

How do I start my SEO for my website?

Starting SEO for your website begins with understanding where you currently stand. For existing websites, a thorough SEO audit is the essential first step. This assessment reveals the strengths and weaknesses of your current SEO positioning in the Perth market.

Unless you have specific knowledge about how search engines rank websites, partnering with a qualified SEO agency in Perth is your best move forward. Professional SEO experts in Western Australia have access to specialised tools and bring years of experience to conduct a comprehensive audit of your online presence.

After completing this assessment, our Perth SEO company can provide you with a clear roadmap of actions needed to fully optimise your website.

This can include technical improvements, content tweaking, and strategic linking to help your business gain visibility in local Western Australian searches.

This approach ensures you build a solid foundation for long-term search success.

What is keyword research?

Keyword research is simply the process of working out what words (search terms) your potential customers/clients are using to find businesses like yours. These are the search terms we want to get your website ranking for.

How do I conduct keyword research?

Keyword research can be a time-consuming task if you’re not familiar with the process, especially considering the vast number of potentially relevant terms within your industry. Many Perth businesses choose to partner with an SEO agency to handle this crucial work.

Professional SEO experts in Perth use specialised tools and software to identify popular search terms within your niche. These tools allow them to analyse not just search volume but also the level of competition trying to rank for each keyword in the Western Australian market.

Drawing on their experience, a reputable SEO company can pinpoint which keywords offer the best opportunities—those with decent search volume but lower competition that are easier to rank for. They’ll also identify more competitive terms that might require a longer-term strategy. This balanced approach helps create an effective SEO plan aimed at ranking for the optimal mix of keywords.

For Perth businesses looking to make the most of their online presence, working with established SEO experts provides a significant advantage. Their knowledge of the local Western Australian market combined with their technical expertise ensures your keyword strategy is both realistic and results-driven.

Where should keywords be used on my website?

There are various places on your website that keywords can be used, and it is important to know that there is a hierarchy, meaning certain places are given more credit by Google than others.

In descending order, they are the domain name, link anchor text, inner URL, title tag, meta description, and content.

The principle behind this is that Google sees these in order of difficulty in terms of being able to get links, with a domain name being the most difficult and content being the easiest.

As you optimise and grow your website you can use keywords in the places we have just mentioned, but do not overdo it, especially when it comes to writing content.

This is where many business owners mess up the SEO of their website because they overuse keywords, use them in the wrong places, or both.

This is where many business owners mess up the SEO of their website because they overuse keywords, use them in the wrong places, or both.

How important are SEO meta tags?

Meta tags are relatively simple, but that does not mean they are not important for SEO purposes.

They are words used within the code of a website to identify certain parts of it.

When Google spiders your website it reads the meta tags and one of the benefits of that is that it tells Google what keywords you wish to rank for.

The three most important meta tags are the title tag, which is what people will see when your website appears in the search engine listings, the description tag, which is a summary of what your website is all about, and the keywords where you can list the keywords relevant to that page.

What are backlinks?

Backlinks are easiest to understand if you imagine the internet as a giant road network.

Within any road network, there are signs which direct to you another destination, which you then follow until you arrive.

That same principle applies to backlinks.

A basic example is when you are on a website and there was a link which said, ‘Click Here to Visit mywebsite.com’. It is obvious that if you click you will be taken to ‘mywebsite.com’.

Not all backlinks work like that though. Many are disguised and instead of ‘Click here’ there may just be a highlighted word, which when you click it takes you to another website.

There are also links hidden behind images, banner ads, and social media posts too.

What Google sees when it reads a backlink is the URL, which may simply be the destination URL.

However, it often contains text, which is a keyword, and thus Google sees that keyword as something your website relates to.

What is link juice?

Also referred to as ‘link equity’ in some SEO circles, link juice is the amount of power or authority that a link transfers from the page it is placed on to the page that it links to.

This means that if you have a link from a high authority website, some of that website’s clout passes to yours.

This is why links from high ranking websites are so desirable, and as you’d expect, more difficult to obtain.

What is anchor text?

Whenever you create a backlink you can have it appear simply as the raw URL like this: ‘https://mywebsite.com’.

There are many reasons why this is desirable including wanting to avoid over optimisation.

Google gets suspicious when all it sees is anchor text in backlinks so using a fair amount of links that are just the URL helps deal with that.

When you use anchor text, instead of seeing the raw URL, a piece of text is seen, and it is usually a different colour to the text around it. This text is usually a keyword or keyword phrase, that you want to rank for.

The link must be created using a specific format as follows:

<a href=”https://www.seoperthexperts.com.au/”>SEO Experts Perth</a>

The anchor text is ‘SEO Experts Perth’ and this is what the person will see on the page. If they click it, they will be taken to the website at https://www.seoperthexperts.com.au.

What's the difference between internal and external link building?

There is often a misconception amongst those new to SEO that only external links carry any weight, but that is not the case.

In fact, planning and implementing a proper internal linking structure can provide your website with a huge boost to its SEO and subsequently, its ranking.

Internal links are those which you link within your website and includes links to and from pages, categories, posts, images, and other content.

It is important to note that linking internally cannot be done in a haphazard and random manner, otherwise, it has little or no benefit.

External linking is obviously those links which you create on other websites, including social media.

One of the main differences that external linking has is that you have less control over them than you do with internal links.

What is domain authority?

Domain authority (DA) is a metric created by the SEO software company Moz that predicts how well a website might rank in search engine results. For Perth businesses trying to gauge their online strength, it’s a useful benchmark that our SEO experts frequently reference.

To explain it simply, domain authority works similarly to how we might evaluate the standing of professional actors.

Just as actors are judged by their hit films, award wins, and box office takings, websites are assessed through various quality signals. These include the number and quality of backlinks pointing to your site, plus the growth rate of these links over time.

Moz uses more than 40 different factors to calculate domain authority, resulting in a score between 1 and 100. The most trusted websites like major news outlets and government sites typically score between 90-100.

As our SEO company in Perth often explains to Western Australian clients, improving your DA becomes progressively harder as your score increases—moving from 40 to 50 is much more achievable than climbing from 80 to 90.

Many Perth businesses work with an established SEO agency to develop strategies specifically aimed at improving their domain authority, as higher scores typically correlate with better visibility in search results across Western Australia and beyond.

What is Local Search?

Local search is an aspect of the search engines which has risen significantly in its implementation and importance in recent years, to the benefit of many local businesses.

It follows from people searching for business and services which are located near to them.

They may search for a product or service and add their state, city, region, or even their postal or zip code to the search. A relevant example would be ‘car mechanic Perth’.

This allows car mechanic businesses in Perth, to optimise their website for local searches like that so instead of competing with every car mechanic website on the internet, they are competing with just those that are also optimising for ‘car mechanic Perth’.

Given the competition for the local search term will be infinitely smaller than for ‘car mechanic’ the business has a greater chance of getting ranked highly, and thus get visitors to their website.

With Google now giving much greater prominence to features like Google maps and local reviews on their search results, the playing field has been very much levelled so that local businesses can compete for visitors on Google a lot more than they could hope to do as little as 5 years ago.

What are the tools I need for SEO?

We could create an entire website on this question alone, given how many tools there are available to help with SEO.

Rather than name specific tools, we will state the main functions you should have them for.

One of the most important is going to be a keyword research tool which will help you to identify what keywords you should be targeting.

Also, you want to know what your competitors are up to so tools which can crawl their sites, identify their backlinks, and the anchor text they are using will be enormously helpful.

Thankfully, there are tools which can do this for you too.

You almost certainly want to sign up for the Google Search Console, as that lets you analyse exactly what Google is seeing when they crawl your website and more importantly what actions you should take if there are any errors or issues they’ve identified.

Which is better, SEO or PPC?

Both SEO and PPC serve different but complementary roles in digital marketing.

As we often explain to clients, SEO builds lasting value through organic search visibility and domain credibility.

Good SEO is an investment that pays dividends over time, helping your business establish authority in Western Australia’s competitive online marketplace.

Pay Per Click (PPC), mean while, can deliver quick results/traffic by putting your business in front of targeted audiences based on location, age, and other demographics.

Many Perth businesses we work with find success using both strategies together—SEO for long-term growth and PPC for immediate visibility.

At our SEO company in Perth, we believe the best approach isn’t choosing between SEO or PPC, but understanding when each tool works best for your specific business goals in the Western Australian market.

A trusted SEO agency can help you find the right balance to maximise your digital marketing investment.

Which is cheaper, SEO or PPC

When comparing costs between SEO and PPC, there’s an important distinction to make.

With PPC, you’re paying for each click or impression on search engines, and the traffic stops when your budget runs out.

Many businesses in Perth find PPC can become expensive, particularly in competitive industries where keyword bids are high.

This approach demands careful keyword research and targeting to use your budget wisely.

SEO, while often thought of as the more affordable option, isn’t completely free. As our SEO experts in Perth explain to clients across Western Australia, while organic traffic itself costs nothing, achieving good rankings requires investment in professional SEO management.

Most Perth businesses benefit from partnering with an established SEO company to properly optimise their websites for search engines.

In the long run, SEO typically proves more cost-effective for Perth businesses.

Our SEO agency has found that once strong rankings are achieved, they continue delivering value without the ongoing per-click costs associated with PPC campaigns.

This makes SEO a smarter financial choice for sustainable growth in the Western Australian market.

Can blogging help SEO?

Blogging absolutely helps SEO, and it’s one of the most accessible and powerful tools available to boost your online visibility.

Our SEO experts in Perth regularly recommend consistent blogging as part of a comprehensive digital strategy.

When you publish blog posts, you create valuable opportunities to naturally include relevant keywords in title tags, meta descriptions, and throughout the content itself. Search engines recognise this relevance when determining rankings for Western Australian businesses.

Beyond keywords, blogging allows you to build an internal linking structure, connecting your blog posts to other important pages on your site and vice versa.

This network of links helps search engines understand your site architecture and distribute ranking power throughout your website.

Perhaps most importantly, quality blog content encourages visitors to spend more time on your site and return for future visits.

Our SEO company in Perth has observed that search engines track these engagement metrics and tend to reward websites that keep users interested and engaged.

Sites with high bounce rates (where visitors leave immediately) typically struggle to achieve strong rankings in the competitive Perth market.

For businesses throughout Western Australia looking to improve their search presence, working with an established SEO agency to develop a strategic blogging plan can deliver significant long-term benefits.

What is HTTPS and does it affect SEO?

When you visit a website, if you look at the URL bar, you will normally see either ‘HTTP’ or ‘HTTPS’ at the start of the domain name.

These stand for Hyper Text Transfer Protocol, and the ‘S’ stands for Secure.

If a website domain has the secure version HTTPS it means that the website owner has acquired a certificate that authenticates the website, and that the privacy and integrity of any data which is exchanged with website should be secure.

With most internet users having a heightened awareness of online security, and the risks of data breaches, Google took the decision to give greater prominence to a website with HTTPS as opposed to one with HTTP.

As obtaining HTTPS certification is relatively easy and inexpensive it is certainly worth doing so, not least because of the SEO implications.

What is black hat SEO?

Black hat SEO is the means by which some website owners and SEO operatives use dodgy practices to try and rank websites which go against the guidelines set out by the search engines and, in particular, those of Google.

At best it can be seen as unethical, and at worst it is outright cheating. Some black hat techniques include keyword stuffing, cloaking links and using private link networks to trick the search engines into thinking a website has more authority than it should have.

Black hat SEO should not be used if you value your business as once Google catches a website using black hat SEO, and they invariably do, that website will disappear from the search engines forever.

What is a Google Penalty?

A Google penalty occurs when Google identifies a website that has done something which is against its guidelines.

This usually means that the website’s ranking drops massively, often, this will be due to black hat SEO practices, but it can also occur when the website owner falls foul of a new algorithm update or change in Google’s policies.

Where this will happen is to a website that previously was following accepted SEO practices but Google changes how it views them.

A famous example of this was the Penguin update of 2017 when Google started taking a negative view of sites that had lots of spammy links.

Previously, these links were helping rankings, but after this update, sites using them were penalised and dropped down the rankings significantly.

What is the ROI of SEO?

The return on investment from SEO varies significantly depending on numerous factors specific to your business and market.

Our SEO experts in Perth find that ROI calculations differ based on keyword competition levels, the strength of competitors in your space, your geographical location within Western Australia, search volumes for targeted terms, and the price point of your products or services.

Our SEO agency evaluates your specific business model, competitive landscape, and growth goals before determining the most effective approach for your Western Australian business.

We caution against any “one-size-fits-all” SEO packages, as these rarely account for the unique factors that will determine your actual return on investment.

For Perth businesses seeking meaningful results, working with experienced SEO experts who understand the local market provides the clearest path to a positive and measurable ROI.

How do I recover from a Google penalty?

The first thing is not to panic.

Many google penalties are temporary and a few simple actions can be enough to reverse them.

These actions can include making a list of all your backlinks, analysing them, and removing or disavowing those which you can identify as being poor quality.

Content can also be an issue so look at your posts and pages and see where you may have, what Google consider as, thin content, and improve upon it. Also, make sure you have no scraped or duplicate content.

Keyword stuffing is something which can also bring about a penalty so any content which has this should be rewritten or removed.

Once you have corrected anything which could have a potential target for a penalty, you can then send Google a ‘Reconsideration Request’.

In this, you explain the actions you have taken to put right what was wrong and do so by showing them you done everything you possibly can to remove, edit or update your website, its content and your linking structure.

It also helps your case if you can show them you have watched specific Google webmaster videos relating to Google’s guidelines.

What is the difference between Follow and No-Follow links?

The answer is quite simply that with a follow link Google is directed to the website that backlink is pointing to, and conversely, with a no-follow link, it is told not to.

Using no-follow links is often done by the owner of the website that the links are on, who does not wish to pass any of the ranking or authority their website has to the sites that his links to.

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