SEO Perth

Yes, we are. SEO Perth Experts (SPE) is 100% Australian-owned. Our offices are in Perth. We service clients in all Australian cities and regions as well as internationally. Our staff are SEO experts, writers, programmers, designers, and developers.

Both SEO and PPC serve different but complementary roles in digital marketing. As our SEO experts in Perth often explain to clients, SEO builds lasting value through organic search visibility and domain credibility. It’s an investment that pays dividends over time, helping your business establish authority in Western Australia’s competitive online market place.

PPC, meanwhile, delivers quick wins by putting your business in front of targeted audiences based on location, age, and other demographics. Many Perth businesses we work with find success using both strategies together—SEO for long-term growth and PPC for immediate visibility.

At our SEO company in Perth, we believe the best approach isn’t choosing between SEO or PPC, but understanding when each tool works best for your specific business goals in the Western Australian market. A trusted SEO agency can help you find the right balance to maximise your digital marketing investment.

When comparing costs between SEO and PPC, there’s an important distinction to make. With PPC, you’re paying for each click or impression on search engines, and the traffic stops when your budget runs out. Many businesses in Perth find PPC can become expensive, particularly in competitive industries where keyword bids are high. This approach demands careful keyword research and targeting to use your budget wisely.

SEO, while often thought of as the more affordable option, isn’t completely free. As our SEO experts in Perth explain to clients across Western Australia, while organic traffic itself costs nothing, achieving good rankings requires investment in professional SEO management. Most Perth businesses benefit from partnering with an established SEO company to properly optimise their websites for search engines.

In the long run, SEO typically proves more cost-effective for Perth businesses. Our SEO agency has found that once strong rankings are achieved, they continue delivering value without the ongoing per-click costs associated with PPC campaigns. This makes SEO a smarter financial choice for sustainable growth in the Western Australian market.

Starting SEO for your website begins with understanding where you currently stand. For existing websites, a thorough SEO audit is the essential first step. This assessment reveals the strengths and weaknesses of your current SEO positioning in the Perth market.

Unless you have specific knowledge about how search engines rank websites, partnering with a qualified SEO agency in Perth is your best move forward. Professional SEO experts in Western Australia have access to specialised tools and bring years of experience to conduct a comprehensive audit of your online presence.

After completing this assessment, our Perth SEO company can provide you with a clear roadmap of actions needed to fully optimise your website. This typically includes technical improvements, content refinements, and strategic linking to help your business gain visibility in local Western Australian searches. Taking this structured approach with guidance from established SEO experts ensures you build a solid foundation for long-term search success.

Keyword research is a fundamental process for determining which search terms and phrases your website should target to rank effectively in search engines. This strategic work, which our SEO experts in Perth specialise in, involves analysing which keywords are most relevant to your business and industry in Western Australia.

A good keyword strategy requires investigating what competing websites in your niche are ranking for, coupled with identifying the most popular search terms related to your products or services. Our SEO company in Perth also evaluates keyword difficulty levels, helping you understand which terms might offer quicker wins versus those requiring longer-term effort.

Once our team of Perth SEO experts identifies your target keywords, we can help optimise your website content accordingly. This includes strategically placing keywords throughout your pages and developing a linking strategy that uses these keywords as anchor text. This comprehensive approach significantly increases your chances of appearing in search results when potential customers in Western Australia search for these terms.

Many businesses throughout Perth find that professional keyword research from an established SEO agency provides the foundation for all their successful digital marketing efforts.

Keyword research can be a time-consuming task if you’re not familiar with the process, especially considering the vast number of potentially relevant terms within your industry. Many Perth businesses choose to partner with an SEO agency to handle this crucial work.

Professional SEO experts in Perth use specialised tools and software to identify popular search terms within your niche. These tools allow them to analyse not just search volume but also the level of competition trying to rank for each keyword in the Western Australian market.

Drawing on their experience, a reputable SEO company can pinpoint which keywords offer the best opportunities—those with decent search volume but lower competition that are easier to rank for. They’ll also identify more competitive terms that might require a longer-term strategy. This balanced approach helps create an effective SEO plan aimed at ranking for the optimal mix of keywords.

For Perth businesses looking to make the most of their online presence, working with established SEO experts provides a significant advantage. Their knowledge of the local Western Australian market combined with their technical expertise ensures your keyword strategy is both realistic and results-driven.

If you had a business in the dog grooming niche the keyword phrase that you would seek to rank for is obviously dog grooming. The immediate problem with that is that every other business related to dog grooming will have the same plan. As there are only 10 websites that appear on the first page of Google, this means it is going to take a lot of effort to get your website on that page. Let’s say your dog grooming parlour is in East Perth, and you also offer a mobile service where you groom dogs in their owner’s home. A keyword like ‘mobile dog grooming in East Perth’ may not have as many searches as dog grooming but it will have very little competition. Also, when someone types in a search term like that, they are genuinely looking for that type of service rather than doing general research.

There are various places on your website that keywords can be used, and it is important to know that there is a hierarchy, meaning certain places are given more credit by Google than others. In descending order, they are the domain name, link anchor text, inner URL, title tag, meta description, and content. The principle behind this is that Google sees these in order of difficulty in terms of being able to get links, with a domain name being the most difficult and content being the easiest. As you optimise and grow your website you can use keywords in the places we have just mentioned, but do not overdo it, especially when it comes to writing content. This is where many business owners mess up the SEO of their website because they overuse keywords, use them in the wrong places, or both.

Blogging absolutely helps SEO, and it’s one of the most accessible and powerful tools available to boost your online visibility. Our SEO experts in Perth regularly recommend consistent blogging as part of a comprehensive digital strategy.

When you publish blog posts, you create valuable opportunities to naturally include relevant keywords in title tags, meta descriptions, and throughout the content itself. Search engines recognise this relevance when determining rankings for Western Australian businesses.

Beyond keywords, blogging allows you to build an internal linking structure, connecting your blog posts to other important pages on your site and vice versa. This network of links helps search engines understand your site architecture and distribute ranking power throughout your website.

Perhaps most importantly, quality blog content encourages visitors to spend more time on your site and return for future visits. Our SEO company in Perth has observed that search engines track these engagement metrics and tend to reward websites that keep users interested and engaged. Sites with high bounce rates (where visitors leave immediately) typically struggle to achieve strong rankings in the competitive Perth market.

For businesses throughout Western Australia looking to improve their search presence, working with an established SEO agency to develop a strategic blogging plan can deliver significant long-term benefits.

When you visit a website, if you look at the URL bar, you will normally see either ‘HTTP’ or ‘HTTPS’ at the start of the domain name. These stand for Hyper Text Transfer Protocol, and the ‘S’ stands for Secure. If a website domain has the secure version HTTPS it means that the website owner has acquired a certificate that authenticates the website, and that the privacy and integrity of any data which is exchanged with website should be secure. With most internet users having a heightened awareness of online security, and the risks of data breaches, Google took the decision to give greater prominence to a website with HTTPS as opposed to one with HTTP. As obtaining HTTPS certification is relatively easy and inexpensive it is certainly worth doing so, not least because of the SEO implications.

Meta tags are relatively simple, but that does not mean they are not important for SEO purposes. They are words used within the code of a website to identify certain parts of it. When Google spiders your website it reads the meta tags and one of the benefits of that is that it tells Google what keywords you wish to rank for. The three most important meta tags are the title tag, which is what people will see when your website appears in the search engine listings, the description tag, which is a summary of what your website is all about, and the keywords where you can list the keywords relevant to that page.

Backlinks are easiest to understand if you imagine the internet as a giant road network. Within any road network, there are signs which direct to you another destination, which you then follow until you arrive. That same principle applies to backlinks. A basic example is when you are on a website and there was a link which said, ‘Click Here to Visit mywebsite.com’. It is obvious that if you click you will be taken to ‘mywebsite.com’. Not all backlinks work like that though. Many are disguised and instead of ‘Click here’ there may just be a highlighted word, which when you click it takes you to another website. There are also links hidden behind images, banner ads, and social media posts too. What Google sees when it reads a backlink is the URL, which may simply be the destination URL. However, it often contains text, which is a keyword, and thus Google sees that keyword as something your website relates to.

The answer is quite simply that with a follow link Google is directed to the website that backlink is pointing to, and conversely, with a no-follow link, it is told not to. Using no-follow links is often done by the owner of the website that the links are on, who does not wish to pass any of the ranking or authority their website has to the sites that his links to.

Also referred to as ‘link equity’ in some SEO circles, link juice is the amount of power or authority that a link transfers from the page it is placed on to the page that it links to. This means that if you have a link from a high authority website, some of that website’s clout passes to yours. This is why links from high ranking websites are so desirable, and as you’d expect, more difficult to obtain.

Domain authority (DA) is a metric created by the SEO software company Moz that predicts how well a website might rank in search engine results. For Perth businesses trying to gauge their online strength, it’s a useful benchmark that our SEO experts frequently reference.

To explain it simply, domain authority works similarly to how we might evaluate the standing of professional actors. Just as actors are judged by their hit films, award wins, and box office takings, websites are assessed through various quality signals. These include the number and quality of backlinks pointing to your site, plus the growth rate of these links over time.

Moz uses more than 40 different factors to calculate domain authority, resulting in a score between 1 and 100. The most trusted websites like major news outlets and government sites typically score between 90-100. As our SEO company in Perth often explains to Western Australian clients, improving your DA becomes progressively harder as your score increases—moving from 40 to 50 is much more achievable than climbing from 80 to 90.

Many Perth businesses work with an established SEO agency to develop strategies specifically aimed at improving their domain authority, as higher scores typically correlate with better visibility in search results across Western Australia and beyond.

There is often a misconception amongst those new to SEO that only external links carry any weight, but that is not the case. In fact, planning and implementing a proper internal linking structure can provide your website with a huge boost to its SEO and subsequently, its ranking. Internal links are those which you link within your website and includes links to and from pages, categories, posts, images, and other content. It is important to note that linking internally cannot be done in a haphazard and random manner, otherwise, it has little or no benefit. External linking is obviously those links which you create on other websites, including social media. One of the main differences that external linking has is that you have less control over them than you do with internal links.

Whenever you create a backlink you can have it appear simply as the raw URL like this: ‘https://mywebsite.com’. There are many reasons why this is desirable including wanting to avoid over optimisation. Google gets suspicious when all it sees is anchor text in backlinks so using a fair amount of links that are just the URL helps deal with that. When you use anchor text, instead of seeing the raw URL, a piece of text is seen, and it is usually a different colour to the text around it. This text is usually a keyword or keyword phrase, that you want to rank for. The link must be created using a specific format as follows:

<a href=”https://www.seoperthexperts.com.au/”>Perth SEO Experts</a>

The anchor text is ‘Perth SEO Experts’ and this is what the person will see on the page. If they click it, they will be taken to the website at https://www.seoperthexperts.com.au.

We could create an entire website on this question alone, given how many tools there are available to help with SEO. Rather than name specific tools, we will state the main functions you should have them for. One of the most important is going to be a keyword research tool which will help you to identify what keywords you should be targeting. Also, you want to know what your competitors are up to so tools which can crawl their sites, identify their backlinks, and the anchor text they are using will be enormously helpful. Thankfully, there are tools which can do this for you too. You almost certainly want to sign up for the Google Search Console, as that lets you analyse exactly what Google is seeing when they crawl your website and more importantly what actions you should take if there are any errors or issues they’ve identified.

Black hat SEO is the means by which some website owners and SEO operatives use dodgy practices to try and rank websites which go against the guidelines set out by the search engines and, in particular, those of Google. At best it can be seen as unethical, and at worst it is outright cheating. Some black hat techniques include keyword stuffing, cloaking links and using private link networks to trick the search engines into thinking a website has more authority than it should have. Black hat SEO should not be used if you value your business as once Google catches a website using black hat SEO, and they invariably do, that website will disappear from the search engines forever.

A Google penalty occurs when Google identifies a website that has done something which is against its guidelines. This usually means that the website’s ranking drops massively, often, this will be due to black hat SEO practices, but it can also occur when the website owner falls foul of a new algorithm update or change in Google’s policies. Where this will happen is to a website that previously was following accepted SEO practices but Google changes how it views them. A recent example of this was the Penguin update of 2017 when Google started taking a negative view of sites that had lots of spammy links. Previously, these links were helping rankings, but after this update, sites using them were penalised and dropped down the rankings significantly.

The first thing is not to panic. Many google penalties are temporary and a few simple actions can be enough to reverse them. These actions can include making a list of all your backlinks, analysing them, and removing or disavowing those which you can identify as being poor quality. Content can also be an issue so look at your posts and pages and see where you may have, what Google consider as, thin content, and improve upon it. Also, make sure you have no scraped or duplicate content. Keyword stuffing is something which can also bring about a penalty so any content which has this should be rewritten or removed. Once you have corrected anything which could have a potential target for a penalty, you can then send Google a ‘Reconsideration Request’. In this, you explain the actions you have taken to put right what was wrong and do so by showing them you done everything you possibly can to remove, edit or update your website, its content and your linking structure. It also helps your case if you can show them you have watched specific Google webmaster videos relating to Google’s guidelines.

The return on investment from SEO varies significantly depending on numerous factors specific to your business and market. Our SEO experts in Perth find that ROI calculations differ based on keyword competition levels, the strength of competitors in your space, your geographical location within Western Australia, search volumes for targeted terms, and the price point of your products or services.

Consider this comparison: a website ranking for “wedding dress Perth” might receive the same 100 visitors as another site ranking for “hairdresser Perth.” While wedding dresses command a much higher price point than haircuts, suggesting a potentially better ROI, this doesn’t tell the full story. If ranking for the wedding dress term required significantly more work and investment due to higher competition, the actual return might be proportionally lower.

This is precisely why reputable SEO companies in Perth develop customised strategies for each client. Our SEO agency evaluates your specific business model, competitive landscape, and growth goals before determining the most effective approach for your Western Australian business. We caution against any “one-size-fits-all” SEO packages, as these rarely account for the unique factors that will determine your actual return on investment.

For Perth businesses seeking meaningful results, working with experienced SEO experts who understand the local market provides the clearest path to a positive and measurable ROI.

Local search is an aspect of the search engines which has risen significantly in its implementation and importance in recent years, to the benefit of many local businesses. It follows from people searching for business and services which are located near to them. They may search for a product or service and add their state, city, region, or even their postal or zip code to the search. A relevant example would be ‘car mechanic Perth’. This allows car mechanic businesses in Perth, to optimise their website for local searches like that so instead of competing with every car mechanic website on the internet, they are competing with just those that are also optimising for ‘car mechanic Perth’. Given the competition for the local search term will be infinitely smaller than for ‘car mechanic’ the business has a greater chance of getting ranked highly, and thus get visitors to their website. With Google now giving much greater prominence to features like Google maps and local reviews on their search results, the playing field has been very much levelled so that local businesses can compete for visitors on Google a lot more than they could hope to do as little as 5 years ago.

That is a question that if any SEO company gives you a specific answer to, such as ‘4 weeks’, you should run a mile. To be that specific means they are either going to employ black hat techniques for a short-term win but give you long term nightmare when your site gets blacklisted, or they are not being straight with you. Even the very best SEO experts cannot be that precise given there are thousands of factors at play in ranking on the search engines. While there are many techniques that we can go through to improve ranking and as they all have an accumulative effect, the expectation would be that unless it is an extremely popular keyword already dominated by high authority websites, we can get it page one eventually. We may also be able to give you a broad timeframe for that based on the keyword difficulty and competition levels but for the better keywords, it will almost certainly be measured in months, rather than days or weeks.